With scientific advances Aveda has been able to up the ante on the formulation resulting in 98% naturally derived products in a 3-step system: Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer. Now hair loss is improved by 53%* and hair is instantly thickened when applied just once daily, as opposed to twice a day with the original system. Inspired by Ayurveda, the ancient healing art of India, this system features an invigorating blend of Ayurvedic herbs and helps keep the hair you have longer*.
Cindy Angerhofer - Executive Director, Botanical Research, based in Aveda HQ in Minneapolis, USA attended the Sydney media launch to explain the science. In a nutshell: the invigorating formula features tangerine peel and Japanese knotweed, penetrating the surface to help support hair’s natural keratin, while Aveda’s patented energy ferment and Ayurvedic herb blend (ginseng and certified organic turmeric) invigorate the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.
And it smells of ? A luxurious blend of certified organic lavender, rosemary, geranium and other pure flower and plant essences.
* Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.