With scientific advances Aveda has been able to up the ante on the formulation resulting in 98% naturally derived products in a 3-step system: Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer. Now hair loss is improved by 53%* and hair is instantly thickened when applied just once daily, as opposed to twice a day with the original system. Inspired by Ayurveda, the ancient healing art of India, this system features an invigorating blend of Ayurvedic herbs and helps keep the hair you have longer*.
Cindy Angerhofer - Executive Director, Botanical Research, based in Aveda HQ in Minneapolis, USA attended the Sydney media launch to explain the science. In a nutshell: the invigorating formula features tangerine peel and Japanese knotweed, penetrating the surface to help support hair’s natural keratin, while Aveda’s patented energy ferment and Ayurvedic herb blend (ginseng and certified organic turmeric) invigorate the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.
And it smells of ? A luxurious blend of certified organic lavender, rosemary, geranium and other pure flower and plant essences.
* Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.