The Shping app will allow consumers to scan a product’s EAN GS1 barcode to check product information such as ingredients and nutritional information, certifications and reviews - while also being rewarded for doing so.
Brand owners will be able to tap into this engaged consumer base by accessing Shping Marketing module. This enables brands to:
Brands will still also be able to tap into Authenticateit’s existing, powerful track and trace solutions which now will be offered as part of the Shping platform.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.