International retail heritage

August 06, 2016

Milani Models

Inspired by Italian style, Milani Cosmetics was launched in the US in 2002 through the country’s number one drug store chain, Walgreens. Since then it has expanded its distribution and is now stocked in more than 20,000 stores across American and Canadian markets.

Milani Cosmetics has continued to grow at a steadfast pace, becoming a leader in multicultural colour cosmetics and laying the foundation for significant and sustainable growth in years to come.

With more than 27 years in the industry, Milani Cosmetics’ founders, Ralph Bijou and President Laurie Minc, have a diving passion and commitment to developing the most innovative and fashion-forward cosmetics for women of all ethnicities and ages.

Terry Johnson, Milani Cosmetics Distribution Manager, based in Sydney, explains: “Bijou and Minc were inspired by Italy’s cutting-edge fashion and unique looks and combined this with extensive research to find the most advanced ingredients to work for women of all skin tones.

“They created Milani Cosmetics to mirror the growing diversity in the US market and offer a world of fearless colour cosmetics with technologically superior formulas to empower every woman to be bold and beautiful.”

Since its launch Milani Cosmetics has been embraced by real women worldwide for its sophisticated, artistic, yet easily wearable products that speak to women’s fashion sense as much as their common sense. From nails to eyes, lips to skin, the new colour collection solves everyday issues for a wide range of women - from mums to grandmothers and everyone in-between. Milani Cosmetics is also a  ‘cruelty-free’ company, with many of its products also being vegan.

“Milani is a destination brand for women who love colour, love to experiment with new looks and shop for make-up in pharmacies and mass retailers. These women seek innovative products, in richly pigmented colours, that are formulated to work together on a range of ethnicities to complement all skin tones and ages,” says Terry.

“Here in Australia Milani Cosmetics is only available online and while our online orders and sales have grown remarkably during the first year, our customers tell us they want, and we believe they deserve, the option of in-store purchases.

“The pharmacy is an accessible and trusted destination where women would feel at home discussing their colour cosmetic needs with one of the friendly faces we see in pharmacy. In return Milani Cosmetics offers pharmacy a new, sophisticated, quality and vibrant make-up range that will definitely see customers returning.”

Take the next step, talk to Terry today about stocking Milani Cosmetics in your pharmacy:

Phone: (02) 4311 6604

Email: terry@advantagesales.com.au




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