Going over and above to improve your skills today is being supported by brands and retailers who are providing time and avenues for this to happen. Before we look at how Trilogy has created a solution to provide ongoing BA training in a flexible, cost and time-effective way, let’s hear from a retailer who’s using video tutorials that BAs can watch anywhere, any time.
In the beauty industry it’s critical to learn about new products and understand what the brand/company is all about: application, features and benefits, and their point of difference over a competitor product. With work and family/life commitments and choices, it can be tricky fitting in work learning. Bravo, the brands and retailers who understand this and are taking responsibility for creating ways BAs can do their brand education on the move AND, in some cases, in newly-created learning time at work.
Angela Shepherd - Cosmetic & Fragrance Category Manager, Malouf Pharmacies tells esprit Magazine that her company’s business has introduced an instore training platform called PLEX. “I source the videos from suppliers and upload them and the team can watch in their lunch break etc. It’s going really well and the take-up has been extremely good – it’s great when you want to put in a new brand but can’t get around to train them. We just put in this amazing new Australian lash brand called Sarah Jean Lashes and we uploaded a how-to video and the sales have been really good. It’s well suited too, for regional stores – with more and more reps cutting regional travel – this fills the gap.” It’s engaging, relevant, gets the education across and can be watched on the move, during travel time and at lunchtime.
Trilogy is launching its new e-learning platform in February 2017 which the company is keen to point out supplements face-to-face training, rather than replace it. “The objective is to help retailers understand the brand, our values and what the company is all about, as well as providing thorough education about our products and how they meet their customers’ needs,” says Ivy Thomson, Sales and Training Specialist. Trilogy’s e-learning is set up to learn in 5-15 minute modules. Easy bite-sized sessions are accessible 24/7 and can be done as individual modules until the program is completed. There are seven modules which include interactive customer scenarios, brand values, third-party certifications (NATRUE and BioGro) explained and company commitment to the environment. Product modules include interactive videos, key ingredients and benefits, the core customer, recommended usage, culminating with the seventh module focusing on how to sell Trilogy.
BAs completing all seven modules become a Trilogist and are awarded a certificate, a uniform pin and product gift pack while also being recognised by the company to go out and spread the word. There’s even an Avatar icon in the e-learning which gives quirky facts. The idea is for the Trilogists to have extra nuggets of information, tips and tricks that not everyone knows - the Trilogists’ secrets.
“Brands can create interesting, accessible education programs, but it’s important for individuals to take ownership to improve themselves and for retailers to take responsibility for creating time and opportunities at work for learning.” says Ivy. Training needs to be a collaboration between brand, retailer and BA to improve their knowledge which results in improved sales; they earn more and the retailer sells more. It’s a win-win for everyone. Trilogy’s program is interactive, with quizzes, real life situations, flexibility and 24/7 accessibility. It’s mobile-friendly and easily accessible on desktop, laptop and tablet, so BAs can learn at their own pace, on the move, as and when they choose, says Gaëlle Thieme, Trilogy Global Marketing Manager.
As brands go international, the e-learning option means every BA around the world gets the same training message on the brand, products and company values.
For more information on the Trilogy online training platform, contact email@example.com
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