The Brisbane-based skincare company, with its patented pure coffee extract, is harnessing the bioactive properties of natural caffeine found in coffee berries to boost skin hydration by up to 59%.
Institute of Personal Care Science Director and Queensland Chair of the Australian Society of Cosmetic Chemists, Belinda Carli, comments: “We conducted a statistically significant clinical trial to test the product on different age groups and skin types and it was clear that it did have a strong hydration benefit to the skin. In fact we found that the skin saw a 59% increase in hydration within three hours and you can see those benefits shortly after the product’s been applied. BotanicES definitely improves visible suppleness of the skin and keeps it in better condition.”
botanicES CEO, Christelle Tait, said the range, which launched last year, was delivering remarkable visible results which could be seen on the faces of increasing numbers of fans.
“Word-of-mouth recommendations, shared between friends, have led to exponential growth in certain geographic pockets. People are eager to get their hands on what is behind the transformation of their friend’s skin,” Ms Tait said. “I visited Braidwood to see a lady there – Helen Bennett - who has suffered for many years with problematic skin and says our products have literally changed her life. I took some product with me and it became a little like the Boxing Day sales, with people who had seen the improvement in Helen’s skin, quickly snapping up the limited supply I had with me.”
Currently online sales only. For more information see www.botanices.com.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.