Buns and up do’s are a red carpet favourite
J’Lo certainly knows how to add a punchy twist to this look with tousled loose ends. To copy this look created by her stylist of 14 years, Oribe, blow-dry hair with a large round brush turning ends under, then pull hair back into a high pony and twist hair in opposite direction and secure with bobby pins and finish with hairspray. Styling tip… Celebrity stylist, Oribe says: “No matter what look you’re going for, properly prime hair to get the desired result fast.” In this case a great blow-dry.
Best buys… Gliders Petite Metal Free Ponytail Holders 6pc $4.49, Redken Body Full Instant Bodifier $29.95, Lady Jane Double Bar Pins $9.99.
The bob still reigns supreme
Emily Blunt is on trend with the ‘new textured bob’ by Mane Master, Laini Reeves. This fun and flirty, layered cut is a match made in heaven for those with high cheekbones and sporting a bold pout. Stars like Kendall Jenner, January Jones and Halle Berry have been spotted rocking effortlessly tousled long bobs lately. Styling tip… Using a vent brush blow-dry hair forward until it’s 70% dry and then apply a light styling spray and press hair in place with open palms and allow it to air dry.
Best buys… Keratin 230 Curved Vent Brush $12.95, KMS California FREESHAPE 2-in-1 Styling Finishing Spray $31.95, Moroccanoil Heat Styling Protection $49.95.
Favoured by “A” list beauties
“Bombshell blonde is so passé, today’s blonde hair colour is sexy, glamorous and rich,” says the king of colour at Sally Hershberger, Jonathan Gale. Think Charlize Theron, pictured here,Laura Dern and Chloe Sevigny. “My aim is to colour correct and freshen up the dated Ombre technique by creating a luscious blonde with a mega-watt shine”. His secret? He credits Olaplex with giving colourists the power to push the boundaries of blonde and suggests using a topical oil to keep locks lush such as, his Replenish oil which is the bomb. Its fragrance alone is worth every penny.
Colour care… To keep colour fresh and hydrated use shampoo
and conditioner for colour-treated hair. Avoid anti-dandruff
shampoos containing sulphur, as they can turn treated hair brassy.
Best buys… Kevin Murphy Blonde Angel $42.95, Kérastase Bain Chroma Capture $40.00, L’Oréal Absolut Repair Lipidium Masque $31.00.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.