HAIR RITUEL BY SISLEY PARIS ARRIVES

October 01, 2018

HAIR RITUEL BY SISLEY PARIS ARRIVES

World-renowned for its luxury skincare and cosmetics, Sisley Paris celebrated the Australian launch of its debut haircare line Hair Rituel with a launch media party at event space Beta Bar in the Sydney CBD.

Sisley Paris General Manager for Australia Irene Robinson and National Brand Manager Michelle Wilson introduced guests to the Hair Rituel concept and the research behind its development. Haircare is the new skincare, is the message Irene opened with as she unveiled the product regime that cares for hair from scalp & roots to tips. The six products are each formulated to treat both the living hair bulb and the visible hair fibre, with a powerful concentration of botanical extracts and essential oils, minerals, vitamins and proteins, energising the bulb and restructuring the fibres essential for growth, vitality and beauty.

Welcomed in, also, was the brand’s Australian Hair Rituel Squad, including salon owner and editorial stylist Anthony Nader; session stylist Katrina Raftery; and celebrity hairstylist Mia Hawkswell. 

In line with Hair Rituel’s bold and colourful design, the space was styled with blue and yellow lighting, branded product display plinths and oversized campaign decals covering the windows, while event stylists The Bespoke Boys drew inspiration from key ingredients within the range, scattering bright yellow mimosa floral arrangements in black vases among the hero products throughout the space. Hair Rituel by Sisley Paris is available in Australia at select David Jones.




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More