Georgio Armani International Makeup Artist Linda Cantello interprets Giorgio Armani Privé Fall Winter 2016 in make-up: "Ultimate Haute Couture beauty. Pure, faultless, Armani."
Prepare the skin with ARMANI PRIMA Glow-On Moisturizing Balm ($128). Apply CREMA NUDA ($243) in shade matching the natural skin color and add HIGH PRECISION RETOUCH ($56) when needed. Finish with light beige LUMINOUS SILK COMPACT ($118) powder (shade 2).
Use EYE & BROW MAESTRO ($49) in “sand blond” (shade 12) to contour the temples. Apply brown SMOOTH SILK EYE PENCIL ($44, shade 12) under the cheekbones. Blend smoothly down the color with a hint of HIGH PRECISION RETOUCH and CREMEA NUDA. If needed, to give depth to the bottom lip, use EYE & BROW MAESTRO in "sand blond" (shade 12) under the lower lip.
Apply black SMOOTH SILK EYE PENCIL (shade 4) on the outer corner of the eye, the “classic couture” way. Define and smudge close to the upper lash line and fill in the shape with the black matte eyeshadow of the upcoming Armani NIGHT LIGHT Collection palette ($118, on counter in 20 November 2016, DJs & Myer, selected doors only). Smudge the bottom lash line to achieve a soft smokey effect. Use the white matte eyeshadow from the same NIGHT LIGHT palette in the center of the lid and blend. Finish with the NEW extravolume mascara ECCENTRICO ($57, on counter 4 September 2016, DJs, Myer, Sephora) in “obsidian black” on top lashes.
The start of the brows is emphasized, softly smudged, creating a shadow effect with the taupe matte eyeshadow of the NIGHT LIGHT palette. Apply then HIGH PRECISION BROW PENCIL ($44) in "copal" (shade 3) to fill in gently with small strokes to the outer third of the brows for a straight, thicker, square but yet natural result.
LIPS Dab gently with fingers the new Armani second-skin intense lip
Dab gently with fingers the new Armani second-skin intense lip color LIP MAGNET ($58, on counter 16 October 2016, DJs, Myer, Sephora) in "fusion" (shade 506). Add on a thin layer of the new HIM/HER LIPCARE lip balm ($42, on counter 2 October 2016, DJs, Myer, Sephora) in the transparent shade (n°1).
Nails are deep burgundy with Giorgio Armani NAIL LACQUER ($40) in shade 602 “night viper”.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.