Get magic brows with Benefit

July 26, 2016

With the launch of 7 new brow products (plus two cult favourites with a new look and formula) from Benefit there is no excuse for bad brows. There are formulas and colours to suit all brow types and all make-up skills from beginner to advanced.

1. Prep

The first ever eyebrow primer and serum, BROWVO! conditioning eyebrow primer can be worn alone to condition & smooth brows or as a primer to enhance & extend the wear of other brow products. This conditioning formula contains keratin & soy proteins known to help brows look thicker, healthier & fuller.

BROWVO! conditioning eyebrow primer. RRP $49

2. Shape


For those who want to stick to the traditional pencil for their brows, Benefit has released two versions. Precisely, My Brow Pencil has an ultra-fine tip to allow incredibly natural-looking hair-like strokes while Goof Proof Brow Pencil is thicker and angled to get full & natural-looking brows in a flash! 

Both formulas have a 12-Hour long wear formula, self-sharpening tip and spoolie.

Precisely, My Brow Pencil. $42 RRP 

Goof Proof Brow Pencil. $42 RRP


Those that are more of a gel formula kinda gal (or guy) will fall in love with Ka-Brow! The rich, buildable cream-gel 24 hour waterproof formula easily fills, shapes and defines the brows plus a built-in hard-angled brush transforms into a full-size brush for precise control and makes it the perfect travel partner.

Benefit Ka-Brow! $42 RRP


Beloved by many, Brow Zings has gotten itself a makeover, as well as extra shades added to the range. This pocket-sized pal comes with everything needed to sculpt, shape & fill brows while the powder & wax besties provides 12 hours of smudge-proof, budge-proof wear!

Benefit Brow Zings. $55 RRP

3. Set

3D Brows

Bring brows to life and give them subtle highlights to provide dimension with Benefit 3D Browtones. The natural, waterproof, shimmer formula can be worn alone or over brow products for natural looking colour that lasts all day.

Benefit 3D Browtones $42 RRP


Gimme Brow is new & improved & is also available in a new shade. The cult brow volumising fibre gel leaves brows looking fuller while conditioning, tinting and taming brows. The natural looking formula is water-resistant, long wearing & smudge-proof.

Benefit Gimme Brow. $39 RRP

Clear Gel

For those after a clear eyebrow gel, Benefit Ready, Set, Brow! has them covered. The waterproof formula can be used over the top of other brow products to seal, set & shape brows for up to 24 hours with a strong, flexible hold and without any flakes.

Benefit Ready, Set, Brow! $42 RRP

4. Enhance

Now that the brows are done, don’t forget the brow bone! Available in two shades, High Brow Glow instantly brightens eyes and lifts the brow arch in just one swipe.

It can also be used directly under the eyebrow to create a crisp line and can even be used to hide any pesky stray brow hairs inbetween brow appointments.

Benefit High Brow $38 RRP

Also in Hot Off The Press

Aussie Made - Dimitri Weber, GOLDFIELD & BANKS
Aussie Made - Dimitri Weber, GOLDFIELD & BANKS

September 12, 2018

Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.

Read More


September 11, 2018

Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”. 

Read More

Nurturing your clients to the nth degree
Nurturing your clients to the nth degree

September 04, 2018

Your clients and talent are the best form of advertising. Are you going that extra mile to ensure they spread the word on your behalf to friends and industry?

Read More