Fingers are fine for dipping and dabbing on makeup but once you’re initiated in using brushes for sweeping, stippling, drawing a fine line and dusting you won’t go back. GLAM by Manicare has branched into brushes and debuts a neat collection of essentials and specials. Facing up the campaign is out & about social commentator, Pia Muehlenbeck. Beauty media met her at the launch, describing her as GLAMbassador for the brush collection.
Juliette Toolin - Marketing Manager - Essential Beauty at McPherson’s says: “Pia will play an important role in engaging the Australian customer. The campaign’s line is ‘any time is GLAM time’. A McPherson’s own brand, the brushes are Australian made: “designed by women in this room”, says Juliette. “It’s a premium and distinctive range. It had to be wow. A truly distinctive range”. Jennie Kim, Assistant Brand Manager at McPherson’s says: “In the collection there are six beautiful unique brushes – three essentials and three specialist brushes…handcrafted with unique shapes and ergonomically-designed handles”.
Pia addressed media guests: “I have played with the GLAM lashes…it’s an iconic Aussie brand that I’ve used for years. It’s surreal to see my face alongside the logo. I love everything about the brushes – the bristles have been cut to be more fluid and soft. And are cruelty free.” Pia looked flutteringly fab wearing GLAM Hazel Mink Effect lashes.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.