Fingers are fine for dipping and dabbing on makeup but once you’re initiated in using brushes for sweeping, stippling, drawing a fine line and dusting you won’t go back. GLAM by Manicare has branched into brushes and debuts a neat collection of essentials and specials. Facing up the campaign is out & about social commentator, Pia Muehlenbeck. Beauty media met her at the launch, describing her as GLAMbassador for the brush collection.
Juliette Toolin - Marketing Manager - Essential Beauty at McPherson’s says: “Pia will play an important role in engaging the Australian customer. The campaign’s line is ‘any time is GLAM time’. A McPherson’s own brand, the brushes are Australian made: “designed by women in this room”, says Juliette. “It’s a premium and distinctive range. It had to be wow. A truly distinctive range”. Jennie Kim, Assistant Brand Manager at McPherson’s says: “In the collection there are six beautiful unique brushes – three essentials and three specialist brushes…handcrafted with unique shapes and ergonomically-designed handles”.
Pia addressed media guests: “I have played with the GLAM lashes…it’s an iconic Aussie brand that I’ve used for years. It’s surreal to see my face alongside the logo. I love everything about the brushes – the bristles have been cut to be more fluid and soft. And are cruelty free.” Pia looked flutteringly fab wearing GLAM Hazel Mink Effect lashes.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.