Fingers are fine for dipping and dabbing on makeup but once you’re initiated in using brushes for sweeping, stippling, drawing a fine line and dusting you won’t go back. GLAM by Manicare has branched into brushes and debuts a neat collection of essentials and specials. Facing up the campaign is out & about social commentator, Pia Muehlenbeck. Beauty media met her at the launch, describing her as GLAMbassador for the brush collection.
Juliette Toolin - Marketing Manager - Essential Beauty at McPherson’s says: “Pia will play an important role in engaging the Australian customer. The campaign’s line is ‘any time is GLAM time’. A McPherson’s own brand, the brushes are Australian made: “designed by women in this room”, says Juliette. “It’s a premium and distinctive range. It had to be wow. A truly distinctive range”. Jennie Kim, Assistant Brand Manager at McPherson’s says: “In the collection there are six beautiful unique brushes – three essentials and three specialist brushes…handcrafted with unique shapes and ergonomically-designed handles”.
Pia addressed media guests: “I have played with the GLAM lashes…it’s an iconic Aussie brand that I’ve used for years. It’s surreal to see my face alongside the logo. I love everything about the brushes – the bristles have been cut to be more fluid and soft. And are cruelty free.” Pia looked flutteringly fab wearing GLAM Hazel Mink Effect lashes.
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