ICONIC London - a range of pure-friendly strobing creams, contour palettes and specialist vegan brushes - is a ‘fun and rebellious’ range of makeup to empower women, says Jade. On-trend, at an affordable price point London stockists include Harvey Nichols, Fortnum & Mason and QVC. Myer is a special win though as it is where she started her career and first got a taste for a future in beauty.
‘’When I started ICONIC London three years ago I never would have believed the incredible journey it’s taken. From starting the brand in my bedroom in 2015, to it now being stocked in Myer is beyond my wildest dreams. Having worked on a beauty counter at Myer as a makeup obsessed 21 year old, I can’t believe my brand will now be sitting in 21 stores across Australia - it’s unreal. Myer’s global reputation for quality, fashion and style makes it the perfect home for ICONIC London and I can’t wait to see it on the shelves. I am beyond excited to start the next part of this amazing journey.’’
The range launching into Australia and Myer will include the ICONIC Contouring Kits, Pigment Foundation Sticks, Illuminators, Strobing Sticks and the Original Shimmer Palette.
Myer Group General Manager Cosmetics and Intimate Apparel, Gillian Ridley Whittle welcomes the brand: “Myer is the ultimate beauty destination and to add further strength to our offer we are thrilled to be launching British beauty brand ICONIC London to our portfolio. This trend setting beauty brand adored by make-up artists and celebrities worldwide including Kim Kardashian launched as a department store exclusive in 21 Myer stores in late October. We are extremely confident our valued Myer customers will be excited with the addition of this sought-after brand that has continued to take the world by storm due to its fun, affordable and iconic make-up collections.”
Oh how we love a bad service. JOKING! But since time immemorial the most memorable service is not good customer service – it’s poor customer service. Twice to two-thirds of people will tell others about a bad experience rather than good. Bad service is easy to imagine: rudeness, indifference, a forceful approach. But what is a good service that goes over and above the pleasantries of a one-on-one encounter that the customer would expect?
Here we ask Beauty Advisors on the shopfloor why their customers would sing their praises and influence.
You wouldn’t dream of leaving your office with the doors and windows unlocked, but the digital age presents a new level of responsibility when it comes to protecting your data - and most importantly, that of your customers.
Alphie Sadsad is a master of illusion. With just a few strokes the National Artistry Lead for SEPHORA Australia can make any face more beautiful. Makeup isn’t just a lifelong interest, it’s a craft he’s worked to perfect since he helped his high school classmates with their lippie and hair.