Hosting a media preview of the products and their inspiration with the florists, Ecoya General Manager, Claire Barnes says: “We proposed to our florists the idea of creating their perfect bouquet. We worked with our perfumers to create variations of the florist’s ‘bouquets’. Our graphic designers worked with Sean, Kelly and Jardine to create packaging that depicts the essence of the fragrance inside. A really important objective for us was to ensure this was a true collaborative project between us all. The result is magical”. Each is available in both Madison Jar and full-sized jar.
Geranium & Green Leaves was created in collaboration with Jardine Botanic. From Founder and Florist, Jardine Hansen: “I’ve always been mesmerised by the mysterious alchemy of perfume. The way certain notes can be strung together to evoke a feeling or a memory is fascinating. My desire was to create a fragrance reminiscent of a time spent in the Australian bush, a wild and rugged landscape with quiet moments of beauty”.
Tuberose & Fig was created in collaboration with Kelly Karam of Blush: “Of course, I wanted to create a floral scent so I chose some of my absolute favourite fragrant blooms - tuberose and stephanotis - plus fresh orange leaves, earthy fig and deep musk. The result was sultry and feminine, and gorgeous”.
Pomelo, Mint & Vanda Orchid was created in collaboration with Sean Cook of Mr Cook: “Although I work with flowers and fragrance all day, every day, capturing my perfect fragrance required a lot of consideration. I loved the creative process of playing around with the notes and understanding how a perfect scent is curated”.
Lancôme partners with 9 leading brands; Lara Srokowski, Director of Artistry for Lancôme Australia creates modern beauty looks for Mercedes-Benz Fashion Week Australia.
Innovation might be the most loved buzzword in the beauty industry. But marketing keeps repeating itself. The end of World War II ushered in the modern consumer age and every new generation since has been targeted as the next big thing. That’s a logical move, of course, but each and every time an over-emphasis on youth has been shown to have limitations. It’s ironic that the word Youthquake was nominated as the word of the year for 2017 because it first surfaced in the 1960s to refer to the consumer impact of then-young Baby Boomers.