Floris candles, elegant, over-sized glass cloches to showcase the individual collections, and celebrated classics including No.89, White Rose and Bouquet de La Reine were arranged for guests to sample.
Agence de Parfum’s Michael Marzano entertained guests with anecdotes from Floris’ rich heritage, drawing on historical touch points that make the house so special. British Family Perfumers since 1730, Floris London is renowned for its timeless quality and exquisite craftsmanship, with an original collection of perfumes, home fragrances and candles. Using their knowledge and building on the expertise passed down over many years, the eighth and ninth generations proudly continue the family’s work in the art of haute perfumery, crafting masterful scents which stand the test of time.
With 17 Royal warrants granted to the house since its inception, Floris is the only appointed perfumer to hold warrants from both The Queen and HRH Prince Charles. Among their notable royal scents, they created Bouquet de La Reine in 1840 for Queen Victoria to celebrate her marriage to Prince Albert and the original Wedding Bouquet for Queen Elizabeth for her marriage to the Duke of Edinburgh.
With the finesse and rarity of the ingredients used in each meticulous creation distinguishing the house’s signature scents, Floris’s beautifully fragrant scent portfolio comprises four collections: Ladie’s Fine Fragrance, Gentlemen’s Fine Fragrance, Classic Collection and Private Collection.
Having established its business at No. 89 Jermyn Street in London, the house still operates from the same but extended premises today nearly three hundred years later. Available at Libertine Parfumerie and niche perfumeries in Australia and New Zealand.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.