Beauty media were given the opportunity of having a personal consultation and dabble session to experience the products and all the shades at a brieﬁng hosted by Leanne Parodi – Marketing Manager, Nude by Nature with guest speaker, Elyse Taylor, the face of the brand.
“Nude by Nature’s Flawless collection is formulated without synthetics and with good-for-you natural ingredients, including Bamboo Powder for a soft-focus ﬁnish, and the antioxidant-rich Australian native Kakadu Plum to beneﬁt the skin,” says Leanne. “Perfection reinvented with natural pigments that act in seamless aﬃnity with the skin for a smooth and naturally ﬂawless ﬁnish”.
The Flawless Liquid Foundation provides a smooth ﬁnish. The natural pigments melt with the skin, disguising blemishes to give the impression of natural skin. The oil-free and fragrance-free formula is buildable from a medium to ﬂawless coverage, is long wearing and gives the skin an even, satin matte ﬁnish. There are 10 shades. RRP $39.95.
Read all about the new Flawless Collection here.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.