Lucy’s presentation on the Figment collection focussed on a sensory experience where guests analysed a number of key ingredients within each scent, allowing them to engage their sense of smell personally, ultimately understanding the complexity of the fragrant pyramid in each artful creation. Created by Amouage master perfumer and creative director Christopher Chong who brings his intelligence and self-exploration to the art of scent, the third chapter to Chong’s Portraits of Life, Figment Man and Woman is a personal narrative of metamorphoses that draws on his personal life experiences, mutating them with other art forms and ideas to articulate and deﬁne his world through fragrance. An expression of elusive beauty inspired by Chong’s enduring fascination with Bhutan, the ‘Land of Happiness’, Figment Man and Woman is an olfactory hologram composed of the fragments that make up the intense beauty of life.
|LUCY BORLAND INTRODUCES THE FRAGRANCE NOTES|
|GAVIN SOMMER WITH CLAYTON ILOLAHIA – BLOG: WHAT MEN SHOULD SMELL LIKE|
|KIRSTIE CLEMENTS – INPRINT AND SUSAN SKELLY – FREELANCE|
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.