AINSLIE WALKER TALKS NICHE FRAGRANCE NEWS
Australia’s key distributors and importers of independent niche brands include
Collectively they’ve sourced and imported key and standout international fragrance brands, despite increasingly regulated and costly shipping hurdles, making them accessible for the Australian market. Brands they’ve nurtured years ago have now been snapped up by large international players, for example during 2017 Maison Francis Kurkdjian, a Mecca brand was sold to LVMH, in 2016 Atelier Cologne, an Agence de Parfum brand was bought by Estée Lauder.
Competitive prices through internet shopping internationally pose some risk. It is tough but the main thing: they’ve survived graciously and forged a specialised fragrance sector in Australia that we can enjoy, without travelling overseas.
Mainstream beauty/fashion publications historically rarely feature independent niche perfume brands in their pages, however today’s editorials are dotted with such. Even here between the pages of our beloved esprit, four years ago this one page was dedicated to niche. Now additional sections throughout the magazine focus on distributors, announce new fragrances, cover launch events and visits from international perfumers and brand owners.
More than ever before, niche resides comfortably beside mainstream and designer fragrances. Turn a full circle in the fragrance/beauty floors of department stores and you’re bound to see niche, no longer hidden on one shelf, having their own prominent counters and displays.
A surge in Australian-owned perfumery brands is the next wave in Australian niche, including the now fashionable use of Australian native ingredients. Grandiflora Fragrances; recently repackaged and launching Boronia this month, Fort and Manlé, Goldfield & Banks and Map of the Heart; all serious players…and no doubt we will see more in 2018.
Fueled by a worldwide boom in niche brands and a curious population with a desire for something unique, access to information and best prices, niche in Australia as we know it is still evolving, led by some true innovators and risk takers. It makes me wonder where we will be in another year and will the rest of the world take notice?!
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.