Beauty media gathered at Bondi Beach’s QT hotel to hear how the reinvigoration was inspired by the brand’s Australasian heritage. Ecoya was founded a stone’s throw from the brieﬁng’s location, in Botany Bay Australia in 2004. Today, it is designed in Auckland New Zealand and handcrafted in Sydney Australia.
From the creative direction through to production, Ecoya remains inspired by the Australasian region at large: from alpines to archipelagos, city to sea, the sheer variety of botanical bases, fragrances and locations allows Ecoya’s fragrance experts to transform raw nature into perfumes that are rich, rare and evocative.
The new packaging features the Ecoya ‘white iceberg design’ and the carton colourways have been reinvigorated to feel fresh and contemporary, while remaining recognisable to the loyal consumer. Each premium carton is topped in pristine, icy white. Underneath is colour, wild form and natural shape perpetually changing for each fragrance, an illustration of the scent awaiting within.
The three new fragrances are Spiced Ginger & Musk, Blue Cypress & Amber and Cedarwood & Leather. These contemporary, more masculine fragrances sit alongside the iconic collection scents of French Pear, Sweet Pea & Jasmine, Lotus Flower, Lemongrass & Ginger, Vanilla Bean, Guava & Lychee Sorbet and Coconut & Elderﬂower.
ECOYA is now oﬀered in more than 1400 department stores and boutiques around the world, from Hong Kong to London, Tokyo to Copenhagen, gracing the shelves of stores such as John Lewis and Liberty of London in the UK, Takashimaya in Singapore, David Jones in Australia, Red Current and Smith & Caugheys in New Zealand and Lotte in Korea.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.