ECOTOOLS BRUSHES UP FOR 10TH

June 28, 2017

ECOTOOLS BRUSHES UP FOR 10TH

EcoTools, a leader in authentic beauty, celebrates its 10th anniversary milestone with the unveiling of the New Modern Eco Collection, featuring gorgeous rebranding and new product innovation.

With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials. Erica Galea, Marketing Manager of Chemcorp International (Australian distributor of EcoTools) hosted a media briefing which included a product demonstration by ethical makeup artist, Emmily Banks - Depths of Beauty. Erica explained that as part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents.

Highlight updates include: 

  • Redesigned makeup brushes, featuring tapered light-weight brush handles still made from renewable bamboo, for improved comfort and performance, in a brighter wood colour, with contemporary gunmetal ferrules and beautiful ombre bristles.
  • On-package education. Each product directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage to help simplify her beauty routine.



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