With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials. Erica Galea, Marketing Manager of Chemcorp International (Australian distributor of EcoTools) hosted a media briefing which included a product demonstration by ethical makeup artist, Emmily Banks - Depths of Beauty. Erica explained that as part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents.
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So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.