The House of Dior has announced that Bella Hadid, the star of a new Dior Make-up ‘web series’, is now a House make-Up Ambassador. Bella made her official entrance to the Dior universe in the Cruise Collection 2017 runway show at Blenheim Palace in the UK recently. This was deemed the perfect opportunity for the famous avenue Montaigne House to announce her role as Make-up Ambassador, and to unveil a video filmed backstage alongside Peter Philips, Creative and Image Director for Dior Make-up.This is the first of a new collection of web videos, the "Dior Makeup Live with Bella Hadid," released on 6 June 2016. The new collection of videos sees the star share her favourite items as she takes part in a fun and quirky make-up experience.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.