New Sound Sleep Cocoon promises to transform the skin by night so it glows by day. “Sleep problems constitute a global epidemic that affects health and quality of life for up to 45% of the world’s population”, says Emma. “When it comes to your skincare routine, sleep is a crucial component for the skin’s recovery from the assaults of the day. Just a few nights of missed sleep can lead to dull skin and fine lines, and chronic sleep deprivation leads to dark circles and early ageing”.
Sound Sleep Cocoon is a revitalising treatment gel-cream that works with the skin’s natural overnight repair and recovery process to optimise the skin benefits of the sleep we do get, delivering glowing skin by morning. It also helps to infuse skin with essential hydration that’s lost throughout the day. Sound Sleep Cocoon is formulated with motion-activated essential oils to soothe senses with aromatherapy and promote deep, restful sleep for healthier-looking skin. RRP $120.00 for 50ml, available now at authorised Dermalogica salons and skin centres, David Jones and Mecca Maxima.
Powerfully soothing for sensitive skin new Ultracalming Duo treats the top three concerns of everyone who has sensitive skin: redness, irritation and dehydration. Both products combine the best of nature’s botanical extracts with innovation from The International Dermal Institute to powerfully soothe skin sensitivity. Whether your customer has mild sensitivity or super sensitive skin, the UltraCalming Duo is a proven skincare solution. These products can be layered for maximum results, or used separately to address a specific concern. “Best of all, they help to defend against future flare-ups – so skin looks and feels healthier continuously”, says Emma. The Ultracalming Duo: Barrier Defense Booster ($95.00 for 30ml) and Calm Water Gel ($73.00 for 50ml) are available now.
Dermalogica will also be debuting a new, personalised tool to help assess each customer’s skin sensitivity risk: the online Sensitivity Score tool. Visit skinsensitivityrisk.com and enter your location for personalised insights about what might cause skin sensitisation, along with expert tips and product recommendations.
Dermalogica, with its professional skincare heritage, focusses on hands-on treatments that the Beauty Therapists can offer customers in their David Jones counters/salons. Having introduced personalised 10-minute Face Fit Express facials in 2017, they have now introduced personalised ProSkin treatments in 30, 60 and 90 minute sessions with a prescriptive consultation before, where customer and therapist devise the perfect treatment “for YOU on THIS day” as Emma Hobson explains.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.