“Launching my very own signature perfume is the realisation of a dream come true. These last few years have been such a creative time for me, personally and professionally and it has given me a sense of empowerment as a woman,” says Delta. “For me, this fragrance embodies the spirit of all this special time. It’s fun, feminine and fresh. I want the perfume to represent the girls and women who wear it. Perfume is such a dynamic addition to anyone’s life and beauty routine. It’s the finishing touch to any outfit, performance and sets us on the adventure in our day”.
Opening with notes of juicy mandarin, velvety nectarine and bright green apple, the scent’s top notes are infused with vivacious energy and sparkle. The heart of the fragrance shares Delta’s joyous style with a hint of sweet honeysuckle that mingles harmoniously with jasmine pearls and wild orchid. Rooted in the background are ingredients that lay close to skin with the softest touch including creamy sandalwood and warm vanilla wrapped in a white musk to embody pure luxury. The bottle showcases the simple elegance and style that Delta is known for, featuring weighted glass and decorated with luxe gold filigree feathers.
Director of Bondi Perfume Company Matt Verrocchi adds: “Bondi Perfume Company is excited to be working alongside Delta Goodrem. We wanted our next project to be exceptional and of the finest quality, and with someone of Delta’s calibre we knew we would be creating something very special and timeless. From initial concepts to fragrance notes and bottle design, Delta’s involvement and enthusiasm for the project has been unwavering. It was crucial that we captured every nuance and detail of Delta’s alluring personality and exuberant style that translates into a unique fragrance that will resonate with her global fan base. “In conjunction with our exclusive retail partner Chemist Warehouse, this launch will undoubtedly set a new benchmark in the celebrity fragrance market in Australia”, Matt says.
Delta by Delta Goodrem will be available in 30ml, 50ml and 100ml sizes and priced at $29.99 (30ml), $39.99 (50ml) and $49.99 (100ml). Delta by Delta Goodrem will be sold exclusively at Chemist Warehouse, My Chemist and My Beauty.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.