DELTA’S ON THE SCENT

July 04, 2017

DELTA’S ON THE SCENT

Australian pop icon Delta Goodrem’s debut scent, Delta by Delta Goodrem was launched to her fans at a party in Sydney. Created in conjunction with leading Australian fragrance manufacturer and distributor Bondi Perfume Co, Delta by Delta Goodrem embodies the style, charisma and spirit of Delta herself. The fragrance exudes femininity and boho elegance, a perfect reflection of Delta’s charm and character.

“Launching my very own signature perfume is the realisation of a dream come true. These last few years have been such a creative time for me, personally and professionally and it has given me a sense of empowerment as a woman,” says Delta. “For me, this fragrance embodies the spirit of all this special time. It’s fun, feminine and fresh. I want the perfume to represent the girls and women who wear it. Perfume is such a dynamic addition to anyone’s life and beauty routine. It’s the finishing touch to any outfit, performance and sets us on the adventure in our day”.

Opening with notes of juicy mandarin, velvety nectarine and bright green apple, the scent’s top notes are infused with vivacious energy and sparkle. The heart of the fragrance shares Delta’s joyous style with a hint of sweet honeysuckle that mingles harmoniously with jasmine pearls and wild orchid. Rooted in the background are ingredients that lay close to skin with the softest touch including creamy sandalwood and warm vanilla wrapped in a white musk to embody pure luxury. The bottle showcases the simple elegance and style that Delta is known for, featuring weighted glass and decorated with luxe gold filigree feathers.

Director of Bondi Perfume Company Matt Verrocchi adds: “Bondi Perfume Company is excited to be working alongside Delta Goodrem. We wanted our next project to be exceptional and of the finest quality, and with someone of Delta’s calibre we knew we would be creating something very special and timeless. From initial concepts to fragrance notes and bottle design, Delta’s involvement and enthusiasm for the project has been unwavering. It was crucial that we captured every nuance and detail of Delta’s alluring personality and exuberant style that translates into a unique fragrance that will resonate with her global fan base. “In conjunction with our exclusive retail partner Chemist Warehouse, this launch will undoubtedly set a new benchmark in the celebrity fragrance market in Australia”, Matt says.

Delta by Delta Goodrem will be available in 30ml, 50ml and 100ml sizes and priced at $29.99 (30ml), $39.99 (50ml) and $49.99 (100ml). Delta by Delta Goodrem will be sold exclusively at Chemist Warehouse, My Chemist and My Beauty. 




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More