Delta by Delta Goodrem, sold nearly 30,000 bottles nationwide through exclusive retail partner Chemist Warehouse Group in just 8 weeks. Describing it as ‘a dream come true’ Delta said it’s incredible to be able to empower women with her breakthrough inaugural scent.
“Launching my own signature perfume is the realisation of a dream come true. These last few years have been such a creative time for me, personally and professionally and it has given me a sense of empowerment as a woman”, Delta says.
Goodrem’s spectacular success is owed in large part to her loyal fan base, whom continue to support her creative vision, and are now supporting her fragrance journey. Scent is such a personal component of any beauty regime and Delta by Delta Goodrem evokes femininity and boho elegance, a perfect reflection of the singing star’s charm and character.
Due to popular demand, Delta’s debut fragrance is now available in 29 countries throughout Europe. Director of Bondi Perfume Co., Matt Verrocchi said the launch in mid-May was the first global fragrance launch for the distributor.
“As a fast-paced business we are always learning, and growing – and with the help of our much-loved Australian pop icon we have had the opportunity of branching out of Australia, and offering Delta by Delta Goodrem to every Delta fan throughout Europe,” Mr Verrocchi said.
“The demand for Delta Goodrem’s fragrance across Australia and world-wide has been astonishing. We’re fortunate our Australian retail partner Chemist Warehouse continues to provide accessibility of the product to our local market, however we also knew it was important to Delta that we provide a platform for her international fans to share and experience her amazing new scent.”
Contact Bondi Perfume Company to find out how they can help you.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.