Delta by Delta Goodrem, sold nearly 30,000 bottles nationwide through exclusive retail partner Chemist Warehouse Group in just 8 weeks. Describing it as ‘a dream come true’ Delta said it’s incredible to be able to empower women with her breakthrough inaugural scent.
“Launching my own signature perfume is the realisation of a dream come true. These last few years have been such a creative time for me, personally and professionally and it has given me a sense of empowerment as a woman”, Delta says.
Goodrem’s spectacular success is owed in large part to her loyal fan base, whom continue to support her creative vision, and are now supporting her fragrance journey. Scent is such a personal component of any beauty regime and Delta by Delta Goodrem evokes femininity and boho elegance, a perfect reflection of the singing star’s charm and character.
Due to popular demand, Delta’s debut fragrance is now available in 29 countries throughout Europe. Director of Bondi Perfume Co., Matt Verrocchi said the launch in mid-May was the first global fragrance launch for the distributor.
“As a fast-paced business we are always learning, and growing – and with the help of our much-loved Australian pop icon we have had the opportunity of branching out of Australia, and offering Delta by Delta Goodrem to every Delta fan throughout Europe,” Mr Verrocchi said.
“The demand for Delta Goodrem’s fragrance across Australia and world-wide has been astonishing. We’re fortunate our Australian retail partner Chemist Warehouse continues to provide accessibility of the product to our local market, however we also knew it was important to Delta that we provide a platform for her international fans to share and experience her amazing new scent.”
Contact Bondi Perfume Company to find out how they can help you.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.