The Gilded Cage ethos of singular beauty extends beyond the campaign, filtering down into the products themselves. At this point in time Gilded Cage is a luminous to medium coverage brand with a range of textures formulated accordingly.
“The coverage is buildable, the textures are tactile and the pigment payoff ranges from sheer to highly luminous, depending on the desired look.”
A firm favourite is the Revelation Eyeshadow in Rose Gold, Metallic Mahogany and Antique Silver. “Through consultation with women around applying makeup it became apparent to me that each woman had varying degrees of confidence or skill, so the beautiful thing about the texture of our eyeshadow is that you can create a smokey eye in minutes and it’s longwearing. It provides up to 14 hours of budge-proof, crease-proof colour."
Hero shades of the Charisma Lipgloss include Natural Shimmer, Copper Rose and Gilded Cage’s signature gloss, Aurora. “There’s nothing more natural than a clear, mirror-like finish on the lips. Wax free and enriched with Kendi Oil, it also smoothes the lip surface, which reinforces that Gilded Cage is not just about colour; it’s about delivering something that’s tactile, tangible and a benefit.”
Women looking for the ultimate pop of colour can’t look past Unleashed Lipstick, the brand’s signature Singular Red, while the Nude and Peachy Pink shades are also big sellers. Offering weightless, pure colour pigment release, the lipsticks contain six natural ingredients to ensure a silky smooth, creamy texture that nourishes the lips without compromising on colour.
Gilded Cage Revelation Eyeshadow and Unleashed Lipstick are free from talc, fragrance, parabens and D5. Charisma Lipgloss is wax, D5 and paraben free. Gilded Cage products are not tested on animals.
With a new lipstick range set to hit the market next year and plenty more products in the pipeline, Gilded Cage is expanding its offering for the discerning beauty buyer.
The next step for Gilded Cage is experiential retail touch points, allowing women to touch and feel the texture of our products and us to collate on-the-spot feedback and communicate in person what the brand is about.
“We are working closely with select beauty influencers and makeup artists to educate and raise awareness online and as a key part of our experiential touchpoints to come”.
For retailers wanting to stand out from the crowd in a competitive market, Gilded Cage is an exciting opportunity to collaborate with a brand that is actively working with influencers and opening up new conversations surrounding beauty.
For more information visit gildedcage.com or contact Rhys directly: 02 8007 4172 Rhys.Williams@gildedcage.com
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.