In 2016, CWG launched its own House of Wellness Brand, delivering a quarterly House of Wellness Magazine, distributing over 1 million copies and reaching over 4 million Australians (more than double the Australian Women’s Weekly readership). The HOW Brand also includes a weekly House of Wellness Radio Show on Macquarie Radio Network with some of Australia’s top celebrities including, Larry Emdur, Michelle Bridges, Giaan Rooney and Kelly Landry who reach a national audience of over 500,000 tuning in each week.
Since January 2016 CWG has launched over 50 new and exclusive fragrances including Michael Klim and two of the biggest international celebrities’ Sarah Jessica Parker and Michael Bublé. 2016 also saw the production of their very first fragrance brand Gina by Gina Liano, that proved very successful as the Number 1 selling fragrance during the Mother’s Day sales period. Following the success of Gina Liano’s first foray into the fragrance world, comes the launch of her second signature scent, Fearless by Gina Liano that hit stores on Saturday 30th October.
Going into 2017 continuing with the attitude that Everything is Possible…
CWG will introduce two new platforms extending on their House of Wellness Brand and taking a leap into the TV business creating a House of Wellness TV Show with their media partner Quattro Group at their soon to be completed Studio QTV production studio in Richmond.
House of Wellness will also extend into Digital, launching a House of Wellness website, that will sit standalone alongside the existing CWH website. This dynamic site will be a resource for customers to compile and digest all of the content, from the four pillars of the House of Wellness Media Brand – the monthly catalogues, quarterly magazine, weekly radio and TV show.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.