Chemist Warehouse Powerhouse

February 19, 2017

Chemist Warehouse Powerhouse

“Blown away” is the expression many of the delegates used at the conclusion of the Chemist Warehouse Marketing Strategy 2017 lunch briefing. Mario Tascone, COO, gave a compelling presentation with the theme of the day: ‘It’s impossible until it’s done’. A theme proved evident for Chemist Warehouse Group with a successful 2016.

In 2016, CWG launched its own House of Wellness Brand, delivering a quarterly House of Wellness Magazine, distributing over 1 million copies and reaching over 4 million Australians (more than double the Australian Women’s Weekly readership). The HOW Brand also includes a weekly House of Wellness Radio Show on Macquarie Radio Network with some of Australia’s top celebrities including, Larry Emdur, Michelle Bridges, Giaan Rooney and Kelly Landry who reach a  national audience of over 500,000 tuning in each week.

Since January 2016 CWG has launched over 50 new and exclusive fragrances including Michael Klim and two of the biggest international celebrities’ Sarah Jessica Parker and Michael Bublé. 2016 also saw the production of their very first fragrance brand Gina by Gina Liano, that proved very successful as the Number 1 selling fragrance during the Mother’s Day sales period. Following the success of Gina Liano’s first foray into the fragrance world, comes the launch of her second signature scent, Fearless by Gina Liano that hit stores on Saturday 30th October.

Going into 2017 continuing with the attitude that Everything is Possible…
CWG will introduce two new platforms extending on their House of Wellness Brand and taking a leap into the TV business creating a House of Wellness TV Show with their media partner Quattro Group at their soon to be completed Studio QTV production studio in Richmond.

House of Wellness will also extend into Digital, launching a House of Wellness website, that will sit standalone alongside the existing CWH website. This dynamic site will be a resource for customers to compile and digest all of the content, from the four pillars of the House of Wellness Media Brand – the monthly catalogues, quarterly magazine, weekly radio and TV show.




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