For the launch of N°5 L'EAU ALL-OVER SPRAY and N°5 L'EAU ON HAND CREAM, CHANEL is writing a new chapter in the YOU KNOW ME AND YOU DON'T digital campaign with a film portraying a dance of paradoxical movements. With these new ways to wear fragrance, N°5 is always in motion, featuring a different gesture, sensation and intensity with each product.
The film presents each shot like a photograph, keeping the movement alive by capturing it in the moment. It portrays a "dual" woman who expresses her different moods through a cathartic dance: a sensual and powerful dance to represent the cream, versus a light and airy dance to represent the mist. The tension gradually builds until the final moment when the two women become one and the same person, two facets of one personality.
CHANEL is extending this approach to the digital environment with a new interactive experience: which gesture will you choose? Users are invited to become active participants in the N°5 L'EAU sensorial experience by drawing their own movements on the screen or trackpad. In response, the dancer interprets the movements with 15 different gestures to discover.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.