CERAMIDE, MORE OF WHAT YOU LOVE

May 08, 2017

CERAMIDE, MORE OF WHAT YOU LOVE

When Elizabeth Arden launched Ceramides in 1990, some customers were wondering when the results would show on their face. The innovative dose-sized capsule was popped down with their morning cuppa…but their skin still looked the same. The skincare’s application method was so innovative, that it needed a little advice to go with it. Don’t eat it Madame…break the seal and apply the contents to your skin, and you will see the results begin in two weeks.

The results produced happy customers, very happy customers and the rest is history. Ceramide is one of Elizabeth Arden’s key skincare pillars around the world. Leading the scientific team at the time, former head of R&D, Tony Vargas was responsible for developing the cutting edge technology. When he visited Sydney in 2009, nine years after the original launch esprit chatted with him and found out that talking about Ceramides was one of his favourite subjects. Vargas believes that you can make something really good even better. “We have constantly updated the franchise with the latest technology and continue to do so.”

Eight years later and Dr. Dendy Engelman, Elizabeth Arden Consulting Dermatologist is right behind the important benefits of boosting ceramides to promote the fitness of the skin’s lipid barrier. Hence the brand’s focus: Ceramide – more of what you love.
Today sees the launch of Advanced Ceramide Capsules Daily Youth Restoring Serum, which the brand bills as ‘Setting the Gold Standard in Skincare, Again’.
This clinically and dermatologically tested formula delivers triple the anti-ageing power to enhance skin’s barrier repair function, increase moisturisation within the surface of the skin, and minimise the appearance of fine lines and wrinkles.

A combination of new ingredients and higher levels of existing ingredients work to not only replenish essential, naturally-occurring lipids, but also support skin’s natural renewal process. The result is a serum that is clinically proven to take up to 10 years off the look of skin* – for a visibly firmer, smoother, healthy appearance. *Based on a US clinical test of 25 women aged 40-49 at 12 weeks.

Advanced Ceramide Anti-Ageing Technology: Advanced Ceramide Capsules Daily Youth Restoring Serum takes an innovative approach to anti-ageing - helping to moisturise, preserve and strengthen skin’s integrity. Each capsule is biodegradable, fragrance and preservative free, designed to deliver a concentrated dose packed with even more advanced ceramide technology.

This lightweight, silky-smooth serum helps to maintain healthy, youthful-looking skin and correct the visible signs of ageing by delivering a new and improved blend of ingredients your skin needs to target skin barrier repair, moisturisation, and anti-ageing.

To use: Twist tab twice to open capsule. Smooth serum over cleansed face, neck and décolletage after applying SUPERSTART Skin Renewal Booster and before moisturising, morning and night. RRP 60 capsules $140.00.

SELLING CERAMIDES

SADIE STALEY - NATIONAL SALES MANAGER

“As a market leader in ceramide technology, Elizabeth Arden is now introducing the next generation of capsules: Advanced Ceramide Capsules Daily Youth Restoring Serum. This clinically and dermatologically tested formula delivers triple the anti-ageing power to enhance skin’s barrier repair function, increase moisturisation within the surface of the skin, and minimise the appearance of fine lines and wrinkles. Our New Advanced Capsules will provide: “Everything that you love”, from the current capsule but with more!  

To introduce Advanced Ceramide Capsules to our guests, our team has been trained to highlight that the combination of new ingredients and higher levels of existing ingredients work to not only replenish, but now also restore the skin’s natural renewal process. The result is a serum that is clinically proven to take up to 10 years off the look of skin. Each capsule is biodegradable, fragrance and preservative free, meaning Advanced Ceramide Capsules are non-comedogenic and ideal for all skin types, including sensitive skin. The capsules have been designed to deliver a concentrated dose packed with even more advanced ceramide technology.

The team has also been trained to consider those customers that are still becoming familiar with the importance of ceramide molecules in our skin. Using the ‘bricks & mortar’ analogy, our team has been trained to educate our guests on ceramides, and how our ceramide levels naturally decline as we get older, which is why our skin becomes thinner, drier and more prone to fine lines and wrinkles. Our team will introduce our guests to the Advanced Ceramide Capsules through demonstration with a full skin consultation.”




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