Many an eyelash extensions fan is in ‘lash rehab’ after a couple of years of two-weekly individual lash application and now opting for nourishing mascara to bring back the health and strength of their natural lashes. Likewise, the acrylic nail enthusiasts are giving their tippies a break. And Brow rehab has been on Benefit’s menu for some years.
Enter the brands that combine significant caring ingredients within their beautifying products. A major launch for Coty in March is Color Therapy from Sally Hansen - an advanced-formula nail polish that does just that. It’s the first Sally Hansen nail polish that blends saturated colour and nourishing argan oil in 14 shades created in partnership with Global Color Ambassador, Madeline Poole; Rich Tones - bold deep tones; Pinks/Corals - deep and understated pink tones; Nudes - elegant neutrals. Sally Hansen’s Color Therapy comprises a nail polish, top coat and nail & cuticle oil, inspired by women’s desire to wear beautiful colour while simultaneously caring for their nails, says the brand. Sally Hansen’s Color Therapy nail polish and top coat contain a patented micro-delivery system that ‘downloads’ an argan oil-enriched formula onto the nails, resulting in intensive nourishment and instant moisture for healthier-looking nails. The Color Therapy nail polish needs no base coat so the oil complex can directly contact the bare nail. Nine out of 10 women experienced a noticeable improvement in their natural nails after wearing the Color Therapy nail polish. Vibrant tones, available in three palettes, give a radiant, shiny finish with up to 10 days of fade-proof, chip-resistant wear.
The at-home manicure is completed with Color Therapy top coat and nail & cuticle oil, both formulated with the same argan oil contained in the nail polish. The top coat provides an ultra-glossy finish for extended wear, and the nail & cuticle oil, the ultimate in nail therapy, instantly makes nails and cuticles look healthier, restored and rejuvenated.
Color Therapy blends a complex of natural argan, acai, and evening primrose oil to condition weak, dry nails. Argan oil contains high levels of unsaturated fatty acids, as well as vitamin E, an antioxidant vital for healthy skin and nails. Acai berry oil is rich in omega-3, 6, and 9 essential fatty acids that are valued for nutrition and conditioning in skin and hair care. Evening primrose oil features essential fatty acids that are known to help reinforce hair strength.
Available from March 2017. RRP $16.95, at Priceline, Priceline Pharmacies, Target, Terry White Chemists, Chemist Warehouse and independent pharmacies nationally.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.