Fuelling the growth by finding solutions for the myriad of brow challenges, Benefit cosmetics launches a nine-product line-up. Playing on the theme of magical transformations and the special power of the wands, the beauty press launch took on the life of a magic show.
Beth Glancey, General Manager, Benefit cosmetics introduced Sydney’s beauty media to the all-encompassing brow collection with a guest appearance by Danessa Myricks – Head of Product Innovation (see the latest issue of esprit Magazine for the in-depth interview), who works her magic from the head office in San Francisco.
With 23% of women currently using a brow product, Benefit’s latest survey shows that some 80% will be using a brow product within five years. “For two reasons,” says Beth. “Brows are multi-generational – our survey cited a groomed brow as the No.1 anti-ageing product; and they are multi-cultural – universal across every ethnicity.”
Beth, Danessa and Hannah Terrett – National Brow Artist presented the new products to beauty editors with the support of Benebabes demonstrating first hand with the media guests. Development of the new range was driven by ‘the dilemma’. The result is a range of nine products that transform her brows and give her confidence to be her own brow master.
“The collection consists of nine easy-to-use products in up to six new shades - 45 skus in total. It contains innovative high performing formulas, custom applicators for instant results and mistake proof shades to solve every brow dilemma,” says Beth.
Key descriptors are: innovative high-performing formulas; custom-designed applicators and mistake-proof shades. Price range $39.00-$55.00. Available 22nd July 2016.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.