Bold and brave beauty

July 12, 2016

 

3INA (pronounced Mina) is a fresh beauty brand, the brainchild of retail entrepreneurs Pablo Rivera and Mark Eve.

Founded from a genuine passion to create real, accessible beauty, Pablo and Mark have been working for two years to produce a truly innovative experience in the world of cosmetics. As part of the brand’s aggressive expansion plans over three years, 300 3INA stores will be launched worldwide.

Distinguished by luxurious, richly pigmented formulas in a huge array of formulations, on-trend colours and textures, the 3INA collection offers 450 products across six categories: eyes, lips, face, skincare, nails and tools. Accessible RRP price points on lipsticks start from $9.95, nail polish from $9.50, eye shadow from $10.95 mascara from $13.95 and foundation from $22.95.

Mark explains how 3INA was born: “Pablo and I saw an opportunity in the market for the younger demographic who want vibrant products of the moment to express their individuality. With the rise of social it is easier than ever before for people to hone their own identity. People want a ‘real’ experience, with products which are both luxury in feel, but also honest.”

With their customer in mind, they worked with New Look Founder and 3INA Investor Tom Singh to disrupt in the industry. For example, speedy-to-market: 3INA’s business model means they can bring new product out in four months. “Having such a quick turnaround allows us to pick up on trends at their peak and create products that we know will be loved by our customers,” explains Mark.

3INA’s launch campaign in Australia is titled #SQUADGOALS - reflecting the popular social hashtag which dominates social media platforms, as part of a new youth vernacular. The underlying message is beauty in diversity, which is celebrated by an ultimate 3INA party - and everyone is invited.




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More