Benefit Australia X Sarah Ellen

August 17, 2016

Benefit Australia partnered with gorgeous actress and social media superstar Sarah Ellen on a three month brow-tastic campaign.

The partnership included the creation of the digital campaign film ‘She’s got the Magic!’ which took viewers through a magical day in the life of Sarah Ellen. As well as a Sunday Style feature where Sarah modelled this seasons key brow trends.

Most recently Sarah appeared at a fan meetup hosted by Benefit at Westfield Parramatta, where she took photos with over 150 fans and talked all things beauty and brows.




Also in Hot Off The Press

MARKETING TO MUMS
MARKETING TO MUMS

August 10, 2018

Australian Mums are the powerhouse of the Australian economy – they are responsible for $132 billion in spending every year. Millennial Mums, aged 22 to 37 years, represent a growing and highly influential segment within the Mum market for beauty brands. How well do you know them? And, how well do they know you?

Read More

GETTING  BACK ON  TRACK...
GETTING BACK ON TRACK...

August 09, 2018

So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?

Read More

DUE DILIGENCE IN INFLUENCER MARKETING
DUE DILIGENCE IN INFLUENCER MARKETING

August 08, 2018

The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.

Read More