Revlon Youth FX is a synergistic group of make-up products that disguise the classic signs of ageing skin “to help make you look as young as you feel by dramatically transforming the look of lines and wrinkles instantly,” says Marisa Laria - Senior Brand Manager. Revlon has designed targeted products, for best results to be used in combination or can be used alone, to target every concern area from the forehead to the neck.
Put simply, the science uses micro-spheres to fill lines and wrinkles and optical diffusers to blur shadows. There are four targeted products which the Beauty Assistants are being trained to demonstrate together to customers so they can see the difference it makes when they are layered one after the other.
Step 1 is the Wrinkle Filler for Forehead (RRP $29.95). A precision brush delivers the gel/serum texture deep into the crevices. If the customer does not have deep wrinkles this is the one product that she can put to one side. The Primer (RRP $29.95) works for everyone. It fills and blurs fine lines on the face and neck.
Next up: Concealer ($29.95), in three shades. It has a soft cushion applicator designed for easy blending. Conceals under-eye circles and brightens dull skin. Fill + Blur Foundation ($39.95) is a lightweight, full coverage foundation that dramatically evens out skin tone, covering age spots and hyperpigmentation. There are nine shades from Ivory to Natural Tan. So you see its 2-layered prep steps that form a smooth base for the foundation to blossom.
Youth FX formulas are created to:
Revlon launched the Youth FX range to Beauty Media, over the 5-course dessert degustation at 12-Micron, Barangaroo curated by Darren Purchese. Held by Coote Connex PR.
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.