BEAUTY MEDIA SEE THE DIFFERENCE, INSTANTLY WITH REVLON YOUTH FX

July 06, 2017

BEAUTY MEDIA SEE THE DIFFERENCE, INSTANTLY WITH REVLON YOUTH FX

A room of enthusiastic beauty media is always a good sign when a new product is unveiled to them. Such was the case when Revlon Australia revealed and demonstrated its Youth FX collection. Why? It covers lines and wrinkles in a repertoire that’s quick, easy and effective. Using the products as a team, step by step, skin will look years younger in seconds. It’s makeup after all – topically applied with immediate, visible results.

Revlon Youth FX is a synergistic group of make-up products that disguise the classic signs of ageing skin “to help make you look as young as you feel by dramatically transforming the look of lines and wrinkles instantly,” says Marisa Laria - Senior Brand Manager. Revlon has designed targeted products, for best results to be used in combination or can be used alone, to target every concern area from the forehead to the neck.

Put simply, the science uses micro-spheres to fill lines and wrinkles and optical diffusers to blur shadows. There are four targeted products which the Beauty Assistants are being trained to demonstrate together to customers so they can see the difference it makes when they are layered one after the other.

Step 1 is the Wrinkle Filler for Forehead (RRP $29.95). A precision brush delivers the gel/serum texture deep into the crevices. If the customer does not have deep wrinkles this is the one product that she can put to one side. The Primer (RRP $29.95) works for everyone. It fills and blurs fine lines on the face and neck.

Next up: Concealer ($29.95), in three shades. It has a soft cushion applicator designed for easy blending. Conceals under-eye circles and brightens dull skin. Fill + Blur Foundation ($39.95) is a lightweight, full coverage foundation that dramatically evens out skin tone, covering age spots and hyperpigmentation. There are nine shades from Ivory to Natural Tan. So you see its 2-layered prep steps that form a smooth base for the foundation to blossom.

Youth FX formulas are created to:

  • Instantly make skin look younger.
  • Work in harmony with one another to create the optimal look.
  • Move with skin for a comfortable feel all day.
  • Stay looking freshly applied all day and don’t settle into lines.

Revlon launched the Youth FX range to Beauty Media, over the 5-course dessert degustation at 12-Micron, Barangaroo curated by Darren Purchese. Held by Coote Connex PR.




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