Burt’s Bees’ wilderness sleepover experience gave an insight into brand heritage, values, natural beauty and global support of bee conservation. The overnight getaway was held at Taronga Zoo’s Roar & Snore, an experience recognised for its ‘safari in the city’ style glamping.
During the after dark event, media experienced Burt’s Bees Skin Nourishment facials and a briefing on the launch of the Burt’s Bees Beehive which aims to raise awareness about global bee conservation. As part of the three year partnership with Taronga Zoo, the Bee Exhibit works to educate guests about bee conservation and the importance of bees to the environment.
Taronga Zoo Precinct Manager, Visitor Education and Animal Experience Manager, Elle Bombonato: “Bees are vital to nature and a healthy ecosystem. Taronga acknowledges that bee populations face many challenges including pesticides, removal of habitat and pests like Verroa mite. Australia needs to invest in more research before we can fully understand the overall condition of bees in Australia but we do know that global populations are declining. In just one year, the USA lost about 44 per cent of their honey bee colonies. The good news is that people at home can be part of the solution to help bees. One way to make a significant impact is to plant flowering plants which attract bees to the garden. Avoiding use of chemical insecticides can also help,”
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.