The new ‘cure’ product is a 30-day treatment for bad skin days, a circumstance that speaks to every age. Whether we know what’s triggered the breakout, the dryness, burning/red patches, the itchiness, or not, with appearance-related challenges it’s tough getting through the days without having a helper on hand. In keeping with the brand’s Love Your Age message, Advanced Génifique Sensitive takes care of ageing by strengthening and soothing distressed skin.
Bad skin days come and go and when they do pop up they cause weakening, oxidation and inflammation which can lead to skin ageing. Lancôme calls this ‘chrono-sensitivity’ – temporary outbreaks that affect many women. The new serum includes antioxidant active ingredients that treat both chrono-sensitivity and ageing. Key to the treatment is the anti-oxidant complex consisting of ferulic acid and vitamin E. They can target a wide range of oxidative stress. However, ferulic acid is extremely unstable and thus very difficult to incorporate into a formula. Lancôme has developed packaging to allow the delivery of freshly activated ferulic acid. The product comes in a box that houses the bottle, topped with an ampoule that needs a twisting action to release the ‘super power’ into the Advanced Génifique Youth Activator base enriched with lactobacillus. The bottle is then topped with a fresh pipette with measured dose mechanism. So the customer activates her skincare whenever she has the first signs of a bad skin day and uses the 30-day course to arrest the challenge and return her to her regular state and usual skincare.
Taylor Hill has been signed as the face of Advanced Génifique Sensitive.
On counter August 6th 2017, RRP $109.00, 20ml.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.