AVÈNE PHYSIOLIFT SMOOTHING PLUMPING SERUM

April 12, 2018

AVÈNE PHYSIOLIFT SMOOTHING PLUMPING SERUM

In celebration of enviable age-defying beauty, French dermatological experts Avène treated Beauty Media to an exclusive premiere screening of ‘Jalouse’ (which aptly translates to ‘jealous’) at the 2018 Alliance Française French Film Festival recently. The plus-1 invitation included mums and besties to enjoy the experience.

The event, held at the luxe new Palace Platinum Cinemas in Chippendale, lauded the launch of Avène’s PhysioLift Smoothing Plumping Serum ($69.95, 30ml) as part of its PhysioLift anti-ageing range.

From a proven heritage of 20+ years of dermatological expertise for sensitive skin, Avène’s serum instantly corrects the appearance of pronounced wrinkles, deep furrows and loss of firmness and luminosity in ageing, sensitive skin. There was a gap for a serum in the Physio Lift collection. Now the five-product strong offering delivers a 24-hour anti-ageing skincare routine: Avène PhysioLift Smoothing Day Cream ($68.95, 30ml), Avène PhysioLift Smoothing, Regenerating Night Balm ($69.95, 30ml), Avène PhysioLift Eye Contour ($64.95, 15ml) and Avène PhysioLift Wrinkle Filler ($69.95, 15ml). 

Avène’s Brand Manager Julie Dejean presented the latest product to media, detailing the new serum’s ability to deliver instant results. “The PhysioLift Smoothing Plumping Serum is unique because it is designed for immediate results, but also acts beneath the surface for long-lasting action on wrinkles. It’s both a quick fix and long-term investment in your skin,” she said.  “Thanks to this dual action, PhysioLift Smoothing Plumping Serum maintains the skin’s architecture and preserves or restores skin’s youthful appearance.”

Rich in Avène Thermal Spring Water, known for its soothing anti-irritant properties, PhysioLift Smoothing Plumping Serum offers a hydro-lifting formula that provides intense hydration and a firming effect. It also contains smart micro-pearlescent agents that adjust to the complexion and correct dull skin. The serum can be applied both in the morning and evening to the face and neck.

Avène’s PhysioLift Smoothing Plumping Serum will be available at leading pharmacies nationwide from April 16th, 2018.




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