The event, held at the luxe new Palace Platinum Cinemas in Chippendale, lauded the launch of Avène’s PhysioLift Smoothing Plumping Serum ($69.95, 30ml) as part of its PhysioLift anti-ageing range.
From a proven heritage of 20+ years of dermatological expertise for sensitive skin, Avène’s serum instantly corrects the appearance of pronounced wrinkles, deep furrows and loss of firmness and luminosity in ageing, sensitive skin. There was a gap for a serum in the Physio Lift collection. Now the five-product strong offering delivers a 24-hour anti-ageing skincare routine: Avène PhysioLift Smoothing Day Cream ($68.95, 30ml), Avène PhysioLift Smoothing, Regenerating Night Balm ($69.95, 30ml), Avène PhysioLift Eye Contour ($64.95, 15ml) and Avène PhysioLift Wrinkle Filler ($69.95, 15ml).
Avène’s Brand Manager Julie Dejean presented the latest product to media, detailing the new serum’s ability to deliver instant results. “The PhysioLift Smoothing Plumping Serum is unique because it is designed for immediate results, but also acts beneath the surface for long-lasting action on wrinkles. It’s both a quick fix and long-term investment in your skin,” she said. “Thanks to this dual action, PhysioLift Smoothing Plumping Serum maintains the skin’s architecture and preserves or restores skin’s youthful appearance.”
Rich in Avène Thermal Spring Water, known for its soothing anti-irritant properties, PhysioLift Smoothing Plumping Serum offers a hydro-lifting formula that provides intense hydration and a firming effect. It also contains smart micro-pearlescent agents that adjust to the complexion and correct dull skin. The serum can be applied both in the morning and evening to the face and neck.
Avène’s PhysioLift Smoothing Plumping Serum will be available at leading pharmacies nationwide from April 16th, 2018.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.