The event, held at the luxe new Palace Platinum Cinemas in Chippendale, lauded the launch of Avène’s PhysioLift Smoothing Plumping Serum ($69.95, 30ml) as part of its PhysioLift anti-ageing range.
From a proven heritage of 20+ years of dermatological expertise for sensitive skin, Avène’s serum instantly corrects the appearance of pronounced wrinkles, deep furrows and loss of firmness and luminosity in ageing, sensitive skin. There was a gap for a serum in the Physio Lift collection. Now the five-product strong offering delivers a 24-hour anti-ageing skincare routine: Avène PhysioLift Smoothing Day Cream ($68.95, 30ml), Avène PhysioLift Smoothing, Regenerating Night Balm ($69.95, 30ml), Avène PhysioLift Eye Contour ($64.95, 15ml) and Avène PhysioLift Wrinkle Filler ($69.95, 15ml).
Avène’s Brand Manager Julie Dejean presented the latest product to media, detailing the new serum’s ability to deliver instant results. “The PhysioLift Smoothing Plumping Serum is unique because it is designed for immediate results, but also acts beneath the surface for long-lasting action on wrinkles. It’s both a quick fix and long-term investment in your skin,” she said. “Thanks to this dual action, PhysioLift Smoothing Plumping Serum maintains the skin’s architecture and preserves or restores skin’s youthful appearance.”
Rich in Avène Thermal Spring Water, known for its soothing anti-irritant properties, PhysioLift Smoothing Plumping Serum offers a hydro-lifting formula that provides intense hydration and a firming effect. It also contains smart micro-pearlescent agents that adjust to the complexion and correct dull skin. The serum can be applied both in the morning and evening to the face and neck.
Avène’s PhysioLift Smoothing Plumping Serum will be available at leading pharmacies nationwide from April 16th, 2018.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.