There’s one way to get to know a lot, and we mean a lot, of pharmacy beauty professionals from the shop floor beauty assistants to the decision makers in pharmacy beauty, to the brand owners and brand teams. And all manner of people associated with consulting, employment, education, merchandising and new technology. And that way is to go to the annual APP at the Gold Coast Conference centre, Broadbeach, QLD.
esprit Magazine Australia saw the potential for networking and connecting early on and snapped up a great stand located by the Pamper Lounge and café/bar.
Thank you to our goodie bag partners: Core Metrics for the Café Scrub and Pure Paw Paw, and to Burt’s Bees for the lip balm; to Tag Snaps for setting up and manning the instagram happy-snapper; to Paper Pak for the bags; to Look Print for design and Instagram prop; to Advantage Sales for the pick-n-pack and logistics; to BeeBio’s Tony and Tracy for their company on the stand for a day; and finally to Catherine and Olivia for their tireless work and huge-fun company manning the stand with us. Here’s a snapshot of some of the fun we had and the people we met.
esprit Magazine Australia’s team for APP: Catherine, Nicci, Andrea and Olivia
esprit Magazine Australia’s ‘best at show’ goodie bag
Napoleon Perdis – Courtney Spackman and Xenia Tuffanello
Stephen Di Marzo – La Roche–Posay
Bio–oil Ambassadors Kim Brown and Amanda Garling
Malouf Group’s Ilonka Schneider and Andrea
See the April 2017 issue of esprit Magazine to see all of the photos from the event
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.