As a Belgian Frenchman I came to Aus in 2015 taking up a role with Cosmax Prestige Brands. I was very excited to see the department store landscape here and to discover fragrances and brands that were unique to Australia. I was shocked that Australian prestige fragrances did not seem to exist in department stores, rather, they are full of international brands. This got my thought process in play and planted the seed to create scents as a tribute to the extraordinary beauty of Australia.
With 25years’ experience in the fragrance industry based in France, building, and developing brands I brought with me a great wealth of knowledge and a curiosity to do things differently. With my experience living and working in Europe I knew that the overseas market would embrace what we were offering.
Australian Made and bottled in Melbourne: a luxe and prestige fragrance using the French art form with the amazing scents and botanicals that are unique to Australia. We would create combinations the world had never smelt before. Globally perfume suppliers and perfumers were already sourcing our sandalwood from Western Australia to use in French fragrance. Why wouldn’t we use what we have in our own playground?
We are now in 11 countries in just under two years of trading – that’s across department stores in the UK, USA and UAE.
To be honest the retail landscape in Australia has been tough compared to the overseas market. We did our market research with our consumers all over Australia. We discovered they are wanting:
So it has been a process of learning, growing and hitting goals overseas.
Be across your entire business when you’re starting out.
Learn that time is money - Goldfield & Banks now has an Australian distributor for the retail landscape as traction is slower than the overseas market.
Be responsive to enquiries and emails - being on top of your business allows you to make better and clearer decisions and not be reactive.
Know when to grow and expand - big orders are not great if supply can’t be met. Under promise and over deliver.
Surround yourself with people that inspire you and you can learn from.
Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients.
Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.