Apsley Strikes Gold

May 03, 2017

Apsley Strikes Gold

Apsley & Co home fragrance brand introduces a beautiful ‘world first’ product reminding us of Apsley’s origins in a wide selection of gold leaf bath and body oil products.

Helen Armstrong, CEO and owner tells esprit: “We have reinvented what we did all those years ago and created a Made in Australia, suspended gold diffuser. “It’s taken quite a bit of development and initial feedback and orders have exceeded our expectations. We have registered the design concept worldwide. The range is tight: we have two sizes and two fragrances - our best sellers, (Green Tea and White Lily) and we are promoting this as a decorator diffuser rather than a fragrance diffuser as the scent is more delicate than our normal offer. Packaging is inspired by gold gilt using delicate brush strokes, and is boxed so customers can see the beauty of the product on the shelf. The lines will be available through lifestyle and gift stores. We are excited about opening new doors in the right environment. At this stage we have no plans to sell the range on line”. The Scented Space® Gold decorative diffuser is already sold into South Korea and with strong interest from the Hong Kong, China and Middle Eastern Market. “We are keen to work with more Australian Retailers to stock our home fragrance products”.

Hints+Tips

Helen Armstrong shares key tips for using home fragrance products.  
Use home fragrance products in the same way you would use perfume and scented body products to fragrance layer.  Select a diffuser for ambiance and add a scented candle for atmosphere.

MAKE THE MOST OF YOUR FRAGRANCE DIFFUSER

  1.  Place ALL the reeds that come with the diffuser into the vessel. Turn twice to help start the capillary process of drawing the fragrance oil up the reed.
  2.  Flip the reeds weekly to ensure scent is refreshed. Do this over a sink to avoid any drips or spills. For a more subtle scent, flip the reeds fortnightly.
  3. Make sure the diffuser is placed on a level surface away from drafts or air conditioning breezes to reduce evaporation.
  4. Consider placing two or three diffusers in complementary scents in the same room to create a truly unique and inviting space.

MAKE THE MOST OF YOUR SCENTED GLASS CANDLE

  1. Follow all the safety guidelines outlined on the candle and/or its packaging.
  2. Trim the wicks regularly. They should not be longer than .05cm. This helps prevent sooting.
  3.  During the first burn, wait until the whole surface becomes liquid before extinguishing the candle. This creates the candle’s ‘memory’, and helps eliminate ‘tunnelling’.
  4.  Never allow candle wicks to touch the side of the glass or for the candle to burn the last 1cm of wax, to avoid flames touching the glass. A flame against the glass may result in an exploding candle! 


An Australian company based in Melbourne, we are here to support and  supply premium products  – call Lyndon to become a stockist: 03 9349 1800 or visit scentedspace.com




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