Helen Armstrong, CEO and owner tells esprit: “We have reinvented what we did all those years ago and created a Made in Australia, suspended gold diffuser. “It’s taken quite a bit of development and initial feedback and orders have exceeded our expectations. We have registered the design concept worldwide. The range is tight: we have two sizes and two fragrances - our best sellers, (Green Tea and White Lily) and we are promoting this as a decorator diffuser rather than a fragrance diffuser as the scent is more delicate than our normal offer. Packaging is inspired by gold gilt using delicate brush strokes, and is boxed so customers can see the beauty of the product on the shelf. The lines will be available through lifestyle and gift stores. We are excited about opening new doors in the right environment. At this stage we have no plans to sell the range on line”. The Scented Space® Gold decorative diffuser is already sold into South Korea and with strong interest from the Hong Kong, China and Middle Eastern Market. “We are keen to work with more Australian Retailers to stock our home fragrance products”.
Helen Armstrong shares key tips for using home fragrance products.
Use home fragrance products in the same way you would use perfume and scented body products to fragrance layer. Select a diffuser for ambiance and add a scented candle for atmosphere.
MAKE THE MOST OF YOUR FRAGRANCE DIFFUSER
MAKE THE MOST OF YOUR SCENTED GLASS CANDLE
An Australian company based in Melbourne, we are here to support and supply premium products – call Lyndon to become a stockist: 03 9349 1800 or visit scentedspace.com
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.