An Industry First For Recruitment and Beauty

February 06, 2017

An Industry First For Recruitment and Beauty

by Elisabeth King

A gap in the market and a real need were the triggers that led Erica Oroszlany and Michelle Heaps to enter the competitive field of recruitment. There are recruitment agencies for beauty consultants and salon therapists, but BeautyConnections Australia (BCA) is an industry first specialist recruitment agency which focuses on strategic hires from mid-level to senior executive placement. With their beauty industry experience, they provide a helping hand to time-poor hiring managers.

The type of recruitment business that we wanted didn’t exist, so we created it, say Oroszlany and Heaps. Both managing partners have worked in the beauty industry for more than 25 years. “We both have the benefit of having worked for some of the most recognised names in the beauty industry”, says Oroszlany. “We have also been hiring managers in our previous roles and understand the challenges that beauty companies face when employing new marketing and sales executives. BCA has a clear advantage in recruitment because we know the industry, from ground level to senior management”.

Major Turnover/ Securing Top Talent

There is a high staff turnover in the beauty industry, says Heaps. “We launched BeautyConnections Australia in June, but had been tracking the market for a while. On average, between 15 and 30 jobs in beauty marketing alone are advertised on sites such as Seek every month. The biggest number of positions are advertised in January/February and August/September”.
The challenge with online employment sites is that companies only access people who are looking for a job at that particular time, says Oroszlany. “BCA has a huge industry network to secure high-quality candidates. We clearly understand the specialised business, culture and expectations of the beauty industry, and our range of services covers recruitment customised on-boarding and probationary period support.

Beauty company executives are under pressure to secure the right talent quickly when a role in their team becomes vacant. Like many marketing managers and HR executives, Oroszlany and Heaps know that ‘shadow work’, where many executives are fulfilling other jobs and tasks outside their job specs, means there’s little time to view recruitment strategically for a significant return. That’s where Oroszlany & Heaps believe their industry experience can help.

Insider Knowledge and Fast-Tracking Productivity

The people a company recruits are crucial to its success, says Oroszlany. “Recruitment is not something to be squeezed in when someone has the time. BCA saves valuable time in the hiring process through in-depth screening of candidates to fast-track productivity and finding the right cultural fit.

But the crucial advantage of using BCA’s services is that we know the beauty industry, adds Oroszlany. “Many companies are swamped with CVs following advertisements and find it hard to cope. We see ourselves as a partner in the hiring process to improve and simplify recruitment times and procedures, and BCA offers on-going support, notably onboarding for faster integration”. 

Accessible, Affordable, Committed

“BCA charges a flat fee and we pride ourselves on being accessible and affordable”, says Heaps. “It’s not just sales and marketing managers who are finding it hard to find the time to tackle the complexity of today’s recruitment process, including looking outside the beauty industry for an appropriate candidate. HR departments often wear a lot of hats or the main executive works part-time. Because Erica and I are marketers, we can also offer advice on all aspects of the beauty industry from mass to luxury”.
Oroszlany and Heaps believe they can make a real difference. Our understanding is based on practical experience and insider knowledge, says Oroszlany, but we also have a strong emotional attachment to the beauty industry. “We are proud to support the Look Good Feel Better charity; we’re passionate about its achievements and we donate a percentage of our placement fees to this great cause”.


For further information:

In Sydney:                                                                              
Michelle Heaps, Managing Partner                                       
BeautyConnections Australia                                                 
(02) 9432 7826           

In Melbourne:   
Erica Oroszlany, Managing Partner      
BeautyConnections Australia   
(03) 9607 1391      

www.beauty-connections.com.au


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