by Elisabeth King
The type of recruitment business that we wanted didn’t exist, so we created it, say Oroszlany and Heaps. Both managing partners have worked in the beauty industry for more than 25 years. “We both have the benefit of having worked for some of the most recognised names in the beauty industry”, says Oroszlany. “We have also been hiring managers in our previous roles and understand the challenges that beauty companies face when employing new marketing and sales executives. BCA has a clear advantage in recruitment because we know the industry, from ground level to senior management”.
There is a high staff turnover in the beauty industry, says Heaps. “We launched BeautyConnections Australia in June, but had been tracking the market for a while. On average, between 15 and 30 jobs in beauty marketing alone are advertised on sites such as Seek every month. The biggest number of positions are advertised in January/February and August/September”.
The challenge with online employment sites is that companies only access people who are looking for a job at that particular time, says Oroszlany. “BCA has a huge industry network to secure high-quality candidates. We clearly understand the specialised business, culture and expectations of the beauty industry, and our range of services covers recruitment customised on-boarding and probationary period support.
Beauty company executives are under pressure to secure the right talent quickly when a role in their team becomes vacant. Like many marketing managers and HR executives, Oroszlany and Heaps know that ‘shadow work’, where many executives are fulfilling other jobs and tasks outside their job specs, means there’s little time to view recruitment strategically for a significant return. That’s where Oroszlany & Heaps believe their industry experience can help.
The people a company recruits are crucial to its success, says Oroszlany. “Recruitment is not something to be squeezed in when someone has the time. BCA saves valuable time in the hiring process through in-depth screening of candidates to fast-track productivity and finding the right cultural fit.
But the crucial advantage of using BCA’s services is that we know the beauty industry, adds Oroszlany. “Many companies are swamped with CVs following advertisements and find it hard to cope. We see ourselves as a partner in the hiring process to improve and simplify recruitment times and procedures, and BCA offers on-going support, notably onboarding for faster integration”.
For further information:
Michelle Heaps, Managing Partner
(02) 9432 7826
Erica Oroszlany, Managing Partner
(03) 9607 1391
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.