Sephora new product insights

February 05, 2016

Sephora new product insights

It is like a market, in the most stylish sense, wending your way around the Sephora Showing discovering brands and their bright new ideas coming to fruition in products that truly make a difference to our beauty routine. Before arriving in store the media get a day to preview the launches and chat with brand founders who’ve flown in from the UK, the US and Asia, as well as brand representatives on the ground in Sydney. Each is a veritable font of passionate knowledge about their brand and give authentic reasons for each newly launched product’s raison d’etre. Here’s we share with you a snapshot of what esprit discovered.

 

Arcona


Melody George is the Account Executive at Arcona, the Los Angeles brand she sums up as: “High performance natural skincare that delivers results.” Its point of difference is that in the process of manufacture no ingredients get heated up. Cosmeceutical-grade active ingredients, such as enzymes, antioxidants and amino acids, are cold pressed in small batches to keep them active and effective. “It’s like raw veggies compared with cooked veggies – the nutrients are in their fresh state,” she explains. “They also use smart technology and are chirally correct, ie: the body recognises the ingredients and the skin pulls all the goodness in. I liken it to opening the door to a stranger…you wouldn’t let them in. But when you recognise them, they are a friend, and you let them in.” Founded by the woman, Arcona, a chemist and pioneer in holistic skincare, NPD is always to find pure ways of delivering great results with no nasties, while being vegan and gluten free. 

Talking new, the latest product to hit the counter is Wine Oil. Naturally its key ingredient is resveratrol, the anti-oxidant molecule found in the skin of red grapes. Two to three drops used daily before moisturiser the promise is to reverse the signs of skin damage, rejuvenating dry skin and nourishing it to increase radiance and improve elasticity. Absorbing like a dry oil, it tones, tightens and brightens the skin.
Also new are the Tabla Rasa Pads. In Latin table rasa means clean slate. “With oily and problematic skin you want to start with a clean slate. These pads fight bacteria, take down inflammation and discoloration associated with acne. Additionally they are effective in unclogging pores, combatting skin eruptions and soothing ingrown hair.

 

Ne’emah

Following his passion for creating Eaux de Parfum fragrances mostly in the Oriental family, inspired by ingredients on his worldwide travels, Mohammed Ne’emah is the third-generation Kuwaity family perfumer evolving the Ne’emah fine fragrance brand. “I am following my dream,” he says with bright, intense eyes. “I cannot explain my feelings with words. I do it by scent. Scent can take us back to a moment in the past and transport us to a place in the future. I am a traveller and my inspiration comes from each country’s perfume.” Always an EdP, Mohammed believes in long lasting fragrances that stay on the skin. The passion for Oriental fragrances comes from his cultural background. “I am bringing oriental fragrances from the Middle East to Sydney, and our international markets. I am changing the belief that these scents are only ‘oud’. They are not.” Mohammed is personally close to his consumer and ‘talks’ with them via social media. He showed Esprit a message from a consumer in Melbourne, saying that she loves the new perfume and that she falls in love with herself each time she wears it. The latest Ne’emah fragrance is Jadis, exclusive to Sephora. It is inspired by Mohammed’s visit to France. With oriental musk at the base, the top notes are floral with a citrus heart moving to vanilla before powdery musk.

 

 Atelier Cologne

The original fragrance collection from Atelier Cologne is renowned for its innovative accords that combine the freshness of traditional cologne with the character and longevity of eau de parfum. Each is inspired by the legendary Eau de Cologne where citruses are blended with the most precious natural raw materials for perfectly balanced creations and exceptional lasting power. Founded by Sylvie Ganter and Christophe Cervasel in 2009, the entirely innovative accord tells the story of treasured emotions and powerful memories, generating a new family of fresh and elegant fragrances. Personalisation is inherent at Atelier Cologne, inviting wearers to create their own signature spray by engraving their name, initials or a special message on the leather case of their 30ml travel spray, complementing the full size flacon. 





 

Patricks

Founded by ex-electrician Patrick Kidd, the brand has spent 7 years in development which has resulted in a men’s range which is not only unique in its packaging but exciting in its formulation. A signature of the formulation is Patricks Recovery Compound (PRC) which promotes hair growth, protects against UV damage, improves scalp health and minimises hair loss. Patrick says men need their grooming products to be easy to use and in simple regimes. “When they’re washing their hair in the shower every day they just want to reach out and grab the product. With our lidless silicone valve they can do that.” The ‘bottle’ is a rectangular, squeezable texture. One squeeze and the valve opens, deposits shampoo or conditioner onto the palm and then shuts, with no leakage. One twist of the lid and it locks tight for leak-free travel. There’s a shampoo and conditioner for thin hair, SH1 and CD1 and for thick hair there’s SH2 and CD2.




 

 

 

The Base

Lara Bingle, the Sydney beauty whose business activities and social profile result in her being justly termed “an influencer”, has created a healthy-look beauty brand. The Base is all about offering the modern woman the best line of products to achieve a healthy, safe golden glow; and a look of vitality and well-being that enhances their natural beauty. Lara says that product development is driven by empowerment and beauty. She uses the words: enhance, radiant, transform, illuminate, inner beauty, strengthen, elevante and luxe, to describe how her products make you feel. All products are based on bronzing, tanning and enhancing natural beauty. The range is mix of body products, face products, some that work from head-to-toe and seasonal limited edition products. Each is created to transform one’s look and enhance their natural beauty. From instant tan to gradual tan, skin illuminators and tanning mitt, the LB Cream with SPF15 is ranked the best seller. New and causing upbeat talk are the Shimmers – luminescent tints, and the Lip to Cheek Tints. Gary Davey, former David Jones Beauty Buyer, who is consulting to the brand says: “Make-up artists are going nuts for the Beauty Glow Oil.” Further new products launching soon are Wash Off Bronzing Gel and All Over Makeup Base.




Also in Hot Off The Press

NEW EYEFIX-360 POWERED BY SAPPHIRE
NEW EYEFIX-360 POWERED BY SAPPHIRE

October 15, 2018

Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now. 

Read More

Sirens of Scent
Sirens of Scent

October 15, 2018

Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.  

Read More

In Cosmetics Asia – focus on hydration
In Cosmetics Asia – focus on hydration

October 12, 2018

Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.

Read More