1. REPRESENT YOUR BRAND IN THE BEST WAY POSSIBLE
“What many artists don’t realise is that from the minute a client looks at your social media accounts, website, or communicates with you via email or over the phone, they’re creating a perception of you and your personal brand. By earning their immediate trust, before you even meet them, you’ll be seen as credible and the master of your craft.
There are a few simple ways to make sure your first impression is always a good one. Make sure you’re consistent across all social media platforms you’re utilising, as well as, your email. This can be as simple as creating a logo that represents you and your brand that can be used on your email signature, website and social media platforms.”
2. CHARGE YOUR CLIENTS THE RIGHT RATE
“It’s important to understand your value and worth when charging clients. You’re providing an invaluable skillset and your precious time, and not to mention the product being used, so make sure you consider all these factors when charging clients. Undercutting the standard industry rates devalues the whole industry and makes it impossible for them to increase. When working out rates, break down your business costs including items such as your phone bill and website hosting. There’s no point advertising yourself but ending up in the red. Think about a minimum call-out fee so that each job large or small, is worth your while.”
3. USE SOCIAL MEDIA TO PROMOTE YOURSELF
“Social media is one of the most effective and cheapest ways to market yourself in this industry. Utilise it to its fullest potential and you can easily boost your brand power. But keep it professional by separating your personal life from work one. Post quality content that’s relevant to your brand, clients don’t want to know what you had for breakfast or read a rant about your thoughts on the current political climate. Treat each channel differently. Instagram is for posting beautiful imagery while Facebook is more a fully-fledged social media platform and more communicative.”
4. MANAGE YOUR FINANCES SUCCESSFULLY
“Depending on how big your business is you may consider using an online accounting system such as Xero, MYOB or QuickBooks. These systems make it easy to manage your finances and submit your BAS or PAYG tax. Work with an accountant who is familiar with the makeup artistry industry to fully understand what you can and can’t claim as a sole trader or PTY LTD company. It’s also important to understand what types of insurance you’re required by law to have and which ones are smart ways to protect yourself. A client might have an adverse reaction to a product or property damage may occur and you can be held accountable. Insurance will protect you.”
5. TURN TO A BUSINESS MENTOR
“If you’re looking to start a business and take your makeup artistry to the next level, a business mentor is an excellent way to guide you through the process successfully. They’ll help bring your business to life by giving you clarity, workshopping your ideas and sharing tips on how to become profitable. You’ll receive homework and learn how to be held accountable for your actions and business making decisions. It’s a wonderful process that allows you to not only build a thriving business but to grow personally.”
MAGAP is the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. Join our community of makeup artists to learn more about how to help your makeup artistry business thrive. Head to www.themagap.com sign up to receive up to date information on your industry.
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