Ask yourself questions. Discovering the answers helps you to become better acquainted with yourself and your personal brand’s direction. Start thinking of your personal brand as though it were a business. Ask yourself WHY, understanding your drive and motivation is an important tool to guide you. Why do you do what you do? Make a list of all the reasons you love being a makeup artist. Knowing and understanding your “WHY” will help you promote and sell your brand. People buy into an idea and its passion before they buy into a brand.
Your WHY will sell your brand’s image/message because it will have passion and purpose. Authenticity is key. What does your personal brand represent? How do you want your personal brand to be perceived by your potential clients? What are your values? Who are you? What’s your story? What’s your point of difference? What are your business goals for 2017? What do you want your clients to know about your brand? What message are you currently sending your clients? And what message would you like to send your clients? Who is your target market? What are your strengths and your weaknesses? The answers will help give your brand clarity. All good trusted personal brands have a clear story and purpose. Research people globally who have a strong brand and learn what they do well.
Be purposeful in the content you create to share. Once you have a clear vision of your brand make sure it has a presence in all that you share.
Create an online strategy that will help you deliver a clear message.
Create your personal brand’s website. Align your social media accounts.
BE mindful about the messaging throughout each and every post you create. This will allow a consistent message to be sent to your followers. There is so much content available these days, adding value to your content will help you stand out and be trusted.
Be a part of your industry community and build your profile amongst your industry peers. Attend networking events and become social within your industry. The MAGAP will run its inaugural awards program this year with categories for all genres of Makeup Artists. Entries will open in late April and entry is available to members at a discounted rate. The awards event will take place in October 2017. Ensure your brand and your beauty advisors get involved and get noticed.
Developing your communication skills is imperative to business. Listening is a great way to build rapport and trust with your audience/clients. Always speak with authenticity, wisdom and a confident strength in regards to your brand whether it’s online or in person. You need to be seen as an authority in what you do, never arrogant, but a trusted and reliable source of knowledge of your industry
Growing your brand is much easier when you understand and have all of the above in place! It will organically start to connect the right people to your brand.
MAGAP is the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. Join our community of makeup artists to learn more about how to make your makeup artistry business thrive.
Head to www.themagap.com to sign up to receive up to date information on your industry.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.