5 Minutes With Miranda Kerr

June 29, 2017

5 Minutes With Miranda Kerr

Nicci Herrera chats with newlywed, mumpreneur and organic brand developer Miranda Kerr.

Super model to brand developer. Why start a skincare range?

Initially because I found a niche in the market, I was looking for skincare products for my personal use that were certified organic and natural, and that delivered results, but I wasn’t able to find anything that was non toxic and really worked, so that’s when I decided to create my own range.

How did you start to take your dream and make it a reality?

With baby steps! It was a long process but I wanted to be diligent with every decision made; from the formulations to the packaging – for me, it’s so important for the brand to have integrity, so I took the time needed to make the right, educated decisions. I worked for two years on the formulations (before we went into production) with a team of researchers and consultants in microbiology, aromatherapy and organic chemistry who specialised in organic and natural ingredients. We identified ingredients based on their natural healing and protective powers, such as Noni Extract, Rosehip Oil, Sea Buckthorn Oil and Green Tea, so our products naturally restore and maintain the skin’s optimum health. In late 2009 KORA Organics launched exclusively through David Jones. Today, we are now stocked in over 300 retailers across Australia, sell worldwide through our own e-commerce site www.koraorganics.com and luxury global e-retailer Net-A-Porter.com, and proudly in May we launched across 360 Sephora stores in North America and also online with them. 

What drives you to stay so hands on with KORA?

Passion, a belief in what we do, the results our products achieve and offering customers a safe and effective alternative to skincare. The road to sustaining a successful retail skincare range is often not an easy one, can you share any challenges and how you overcame them? Looking back one of the biggest challenges was running the business whilst also working fulltime with my modeling career and being a mother. It was and still is a constant juggle. I’m now at a place in my life where I am consciously focused on being more involved in the day to day running of the business. I now have a KORA Organics team and office set up here in Los Angeles that is close to Flynn’s school.

What are your Top 3 tips for creating a skincare range?

  • Have a point of difference and know your niche.
  • Build a loyal team who are inspired and share in your vision – we often say “team work, makes the dream work”.
  • Don’t be afraid to ask questions – there’s always so much to learn.

  • KORA’s cracking the US and going international…what are the key milestones already achieved and some biggies on the forward plans?

    Launching with David Jones in 2009 was our first major milestone. They have been a wonderful retail partner for our company’s growth in the Australian market. Then securing Net-a-Porter and more recently, launching with Sephora in the US was a huge milestone and dream come true. My vision for KORA Organics is for it to become a household name, so this was one step closer to that dream. I’m really excited about our new packaging too. We have new packaging that will start to roll out from July. I worked on the new look for well over 12 months going back and forth with our manufactures and suppliers on all the little details until it was 100% what I wanted… I really feel we’ve captured a new sophistication and elevation for the brand, and I’m excited to see what our customers think. In terms of new product development, I’ve been working closely with my team on some beautiful, innovative products that incorporate my love of Rose Quartz and Noni Extract. We’re expanding our Noni Glow collection to include a Noni Glow Skinfood Supplement, Noni Glow Body and Face Balm, Noni Lip Tint and a beautiful soft Luminiser made with crushed Rose Quartz. Lastly what is your favourite KORA product and why? That’s a tough one because I use all of the products, but my absolute ‘must have’ if I had to choose one is the new Noni Glow Face Oil (available in Australia mid July)… it’s the new generation of its predecessor (Luxurious Rosehip Oil), but contains even higher levels of antioxidants, essential fatty acids and vitamins and minerals to smooth, nourish and brighten the skin. It’s transformative, anti-ageing, super hydrating and also reparative - helping turn back the clock!

    Lastly what is your favourite KORA product and why? 

    That’s a tough one because I use all of the products, but my absolute ‘must have’ if I had to choose one is the new Noni Glow Face Oil (available in Australia mid July)… it’s the new generation of its predecessor (Luxurious Rosehip Oil), but contains even higher levels of antioxidants, essential fatty acids and vitamins and minerals to smooth, nourish and brighten the skin. It’s transformative, anti-ageing, super hydrating and also reparative - helping turn back the clock!

     




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