Hiring a PR can boost your brand’s profile in the media. If you can’t afford a PR look at the different ways you can align yourself and pitch yourself to different medias and associated brands.
Have a marketing strategy in place. There are plenty of options to download on the internet if you are not familiar with writing one yourself. Doing something as easy as a regular EDM to clients will help keep you in the forefront of their mind. Putting a strategy together will ensure you are sending out relevant emails to your clients and not overwhelming them. Every successful brand does a form of marketing. What does your website look like? Do you update it regularly? Get a clear strategy in place and it will work and not be overwhelming.
A social media strategy needs to represent your brand in the best possible way across the various social media platforms and talk to the different mediums in a way that’s most powerful. This is a great way to promote your brand without spending a fortune. Using an online platform to plan your social media for a week will ensure that you’re reaching your target audience.
Industry awards on a business or a creative level are a fantastic way to gain recognition for your craft. Owning the title of an award and/or being a finalist is a great feather in your cap. Boosting your profile and adding an amazing credential to your name will get you noticed by industry peers and clients. Be smart and leverage the PR of your brand with the win or nomination by piggybacking on the PR that is already being done for you
by Melanie Burnicle, CEO, MAGAP
What is the Makeup Artist Guild Asia Pacific (MAGAP)?
When no one else will, the Makeup Artist Guild Asia Pacific (MAGAP) will unite, nurture and empower makeup artists. It’s the trusted voice for the makeup community; aiming to unite all genres of makeup artists in the Asia Pacific region. So whether you work on film, TV, magazines, on counter or bridal makeup, the Makeup Artist Guild Asia Pacific has your back. It will strive to nurture and grow the makeup artistry community through education, communication and networking. And to empower makeup artists, MAGAP will celebrate their achievements through the Makeup Artist Guild Asia Pacific awards program, launching in 2017.
Join our community of makeup artists to learn more about how to make your makeup artistry business thrive. Head to www.themagap.com and sign up to receive up to date information on your industry.
The number of new beauty and personal care products launched each year is staggering and it keeps growing. Not all are eagerly welcomed by consumers and there’s a huge attrition rate. In a bid to suss out the champs that just keep selling year-in, year-out, esprit asked leading brands to reveal what flies off the shelves fastest.
Goldfield & Banks is less than two years old. Founded by Belgian Frenchman, Dimitri Weber – a veteran of the fine fragrance world, working across Europe – the brand is inspired by the natural wonders of the Australian landscape - Australian made fine fragrance highlighting scents unique to Australia’s scenery.
Michael Marzano, the National Education Manager for Agence de Parfum, Australia’s leading niche perfume and home fragrance distribution company, believes that fragrance is the first layer of dressing. It’s what you wear closest to the body and everything follows after that. “Both women and men should absolutely have a fragrance wardrobe that reflects their style, changing moods and every occasion”.