Celebrity Beauty News by Mary Zavaglia in LA
This new beauty tool now reigns supreme in my beauty cabinet. Let me tell you why. This innovative, exfoliating facial device achieves a ﬂawless and radiant complexion by painlessly removing dead skin cells and pesky peach fuzz. This is the equivalent of Dermaplaning; An industry ‘secret’ that Hollywood celebs have been asking their doctors to perform for some time. Dermaplaning is a skin procedure that involves using a sharp tool to exfoliate the surface of your skin, while removing small, ﬁne hairs. Basically, an esthetician or dermatologist will take a small scalpel and very gently scrape the surface of your skin using light, feathery strokes.
Now it seems that this new beauty tool, DermaFlash can give you the same results, but in the comfort of your own surroundings. DermaFlash is a highly eﬀective and eﬃcient handheld device that can be used at home with ease. It leaves you with the same super smooth and brightened skin appearance you would receive from the dermaplane treatment in a doctor’s oﬃce.
The results are instant and magically pain free. I recently gave the product a whirl and was more than pleasantly surprised at how smooth my skin felt afterwards. All the little hairs were gone without having to deal with waxing or threading and not to mention dealing with redness and irritation. So, my waxing days are over!
At a recent Hollywood event, Jennifer Klein’s annual Day of Indulgence, some major celebrities were able to take home the game changing exfoliator. Among the stars were; Kerry Washington, Amy Adams, Anna Faris, Olivia Munn, Bryce Dallas Howard and Lea Michelle. It’s quite exciting to know that I now have access to the same beauty tools of my favourite stars.
“The skin you want is lying just beneath the skin you see” -Dara Levy, inventor of DermaFlash
This is the ultimate must-have beauty tool that will help you transform your skin.
I’ve always dreaded the thought of having my skin looked at under a microscope by someone else. What are they looking at? What do they know about my skin that I don’t? But on the other hand, I ﬁnd it diﬃ cult to look at my own skin in those extremely magniﬁed mirrors as well. This is where HiMirror comes in. A new revolutionary beauty tool that can diagnose and provide solutions to all your skin concerns. It’s a home-use tool - this smart mirror hangs on top of your own bathroom mirror.
To begin, HiMirror takes a photo of your face, then proceeds to analyse your skin’s condition, providing you with an extensive report of wrinkles, spots, dark circles and pores. The technology then uses this report along with your own chosen improvement goals to create a personalised skincare routine. You can track our progress so you see how your skin changes using the various products recommended. There is also an app you can download to your phone that syncs up with the HiMirror so you can check your current stats where-ever you are. Other cool features are; the Smart Sensor and Skin Index Synthesis which reports on the health, clarity, ﬁrmness, and brightness of your skin.
You also have the option of watching diﬀerent skincare video tutorials so you apply the products eﬀectively. You can even take a picture of product barcodes and add them to “My Beauty Box” along with recommended products. One other cool thing the mirror can do is stream music while you are doing your beauty routine.
The Ultimate Lip Plumping Device. For the best celeb-worthy lips, this genius beauty tool is a handbag staple.
With professional lip injections ranging in price from $500- $1,500 or more, this convenient new tool gives you full, plump lips at a fraction of the price and in just one minute. I tried this little wonder and loved that my lips were fuller and rosier in a matter of minutes.
To begin, you make lips moist with lip balm and then place the Juvalips tool over the lips, press and release the power button. You’ll feel a slight suction as your lips are pulled into the mouthpiece.
The thing I love about this tool is that it gives you a natural, fuller looking pout compared to the unnatural looking ﬁllers that can be distorting.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.