Dare & Stage is the modern future, dreamt up by YSL Beauty’s current digital vision. Dare & Stage, the Instagram magazine, has rallied a virtual beauty masthead made up of talented bloggers, photographers, muses, writers and artists. Chosen for their expertise and empathy these creative contributors with make Dare & Stage a sociable beauty network.
Divided into sections, stories, voices and columns, these posts will make up the patchwork of
YSL’s beauty story, just as if it were a working magazine, with a cover, an editor and a daily line-up. Told in two textures - ‘le flux’, the continual beauty products feed, and ‘le stock’, standout beauty stories - YSL Beauty states that it is going to define and refine the way Instagram illustrates beauty.
Addressing the consumer YSL Beauty says: “Made with you, and for you, YSL Beauty’s instamag posts will turn our products from ‘wow’ to ‘mine’, while transforming our ‘exclusive’ identity into an ‘inclusive’ style. This weekly themed shoppable magazine, where products can be purchased via “like 2 buy” will invite you to a regular rendez-vous - from #yslbeautycarteblanche to #yslbeautystilllife, from #yslbeautytips to #yslbeautyevents. A weekly appointment not to be missed.”
The concept? Visually striking, beautiful not boring, news based and unchartered, this
Instagram feed aims to be gobbled up by YSL’s hungry new beauty fan base. Expect backstage scoops, tutorials on a loop, brand new rules, product revelations, rock quotes and, says YSL Beauty…“most of all…expect the unexpected from Dare & Stage.”
Essano’s founder, Shane Young, hosted a brekkie launch of the brand’s Superfoods skincare collection. Driving home the message that ‘What you feed your body has the power to feed your skin’, New Zealand’s #1 natural skincare brand*, Shane says Essano has developed the range using the latest scientific technology to transform skin with the power of natural nutrients.
Meet Natural Health Company founder, Sylvia Lechowicz, and learn more about how this brand could help you boost your business.