Dare & Stage is the modern future, dreamt up by YSL Beauty’s current digital vision. Dare & Stage, the Instagram magazine, has rallied a virtual beauty masthead made up of talented bloggers, photographers, muses, writers and artists. Chosen for their expertise and empathy these creative contributors with make Dare & Stage a sociable beauty network.
Divided into sections, stories, voices and columns, these posts will make up the patchwork of
YSL’s beauty story, just as if it were a working magazine, with a cover, an editor and a daily line-up. Told in two textures - ‘le flux’, the continual beauty products feed, and ‘le stock’, standout beauty stories - YSL Beauty states that it is going to define and refine the way Instagram illustrates beauty.
Addressing the consumer YSL Beauty says: “Made with you, and for you, YSL Beauty’s instamag posts will turn our products from ‘wow’ to ‘mine’, while transforming our ‘exclusive’ identity into an ‘inclusive’ style. This weekly themed shoppable magazine, where products can be purchased via “like 2 buy” will invite you to a regular rendez-vous - from #yslbeautycarteblanche to #yslbeautystilllife, from #yslbeautytips to #yslbeautyevents. A weekly appointment not to be missed.”
The concept? Visually striking, beautiful not boring, news based and unchartered, this
Instagram feed aims to be gobbled up by YSL’s hungry new beauty fan base. Expect backstage scoops, tutorials on a loop, brand new rules, product revelations, rock quotes and, says YSL Beauty…“most of all…expect the unexpected from Dare & Stage.”
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.