Skin Physics, the Australian skincare range, has formulated a skincare collection that is pitched as acting like a personal trainer for the skin, visibly lifting and tightening in as little as three weeks, without the need for surgical procedures.
Sagging skin around the face, neck, eyes and jawline tell as much about the ‘wearer’ as grey hair. The expression ‘a certain age’ comes to mind. Traditionally difficult to correct successfully without invasive surgical procedures, it falls to the domain of super-charged skincare formulations and application techniques to take on the big sag.
Advance Superlift from Skin Physics is a scientifically formulated new skincare range designed to lift and tighten drooping skin and create definition in the chin, jawline, and cheekbones. The collection comprises: Neck Lifting & Firming Cream, Face Lifting & Toning Cream, and Eye Contouring Serum. The formula features new cosmeceutical technology that not only addresses the well-known concerns of hydration, elastin breakdown and wrinkles, but focuses on lifting, tightening and re-contouring the skin around the eyes, neck and lower face after just three weeks1. Topically applied, so no invasive procedures are required.
The products are engineered to work synergistically to combat the loss of facial volume that occurs naturally with age, leading to the sag setting in. Each product uses carefully selected and scientifically tested anti-gravity actives, fat-burning ingredients and nourishing superfoods to restore elasticity, increase cell to cell communication for deep skin repair, and help redistribute fat deposits to a more youthful position. In addition, the formulations utilise unique ingredients to stimulate muscle fibre activity and increase the metabolism of neck and face to create definition and mimic the effects of endurance training.
“The revolutionary new Advance Superlift system is formulated to defy gravity and act like a personal trainer for the skin,” says Alex Sisiolas, Director and founder of Skin Physics. “We surveyed over 2,550 women and they ranked loosening, slackening skin as the top concern over lines and wrinkles. As a result, we have utilised award-winning ingredients on the cutting edge of science to address this specific anti-ageing need for our consumers. Our researchers scour the earth to source natural ingredients and back them with rigorous laboratory, consumer and market testing to ensure efficacy.”
Beauty media were, dare we say…treated to the experience of anti-gravity yoga to get into the theme of Advance Superlift’s promise to fight gravity to reshape the face’s contours.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.