The Rose Golden Luxury Set from Zoeva is a divine collection of 8 makeup brushes for the face and eyes. Each stunning brush features a gorgeous, on-trend rose gold ferrule in a sturdy matte handle. The brushes are also crafted with high quality bristle fibres that ensure precise product placement and excellent coverage.
O.P.I. Softshades Pastels Mini-Pack RRP $24.95. Available exclusively from select salons, MYER and David Jones. Stockist: 1800 812 663
With a majestic blend of Black Tea, Bergamot and zesty Cardamom, the Glasshouse High Tea Triple Scented Candle candle is in collaboration with the McGrath Foundation and 5% of the sale of every candle will be directed to the McGrath foundation to support McGrath breast care nurses nationwide.
The MOR Sugar Rose Bliss contains a Triple-Milled Soap Bar and vitamin enriched Hand Cream in the sweet floral scent of Sugar Rose. A subtle blend of soft sugary Rose meddles with exotic Tiger Lily and notes of ripe Tropical Fruits.
The O Cosmetics Mineral Pro SPF 30+ daily tinted moisturiser provides broad spectrum UVA & UVB protection. This lightweight, fast absorbing formula dries to a sheer finish and contains antioxidant, resveratrol, a skin conditioning peptide, and a delicious vanilla fragrance. The broad spectrum SPF 30+ protection may assist to prevent solar keratoses and sunspots, and reduce the risk of some skin cancers.
The Jurlique Face Care Ritual set contains Rosewater Balancing Mist, Rose Moisture Plus Moisturising Cream Mask and Skin Balancing Face Oil, to leave skin feeling soft, hydrated and radiant.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.