Juicy Shaker, Lancôme truly innovative new lippy, was never going to make its debut quietly. It’s colourful, fun and genuinely a ‘first’ – a sure-fire candidate for an all-singing, all-dancing launch.
General Manager of Lancôme Australia, Ed Holmes, hosted Sydney’s media and influencer set at The Island to celebrate the launch of Lancôme’s Juicy Shaker lip colours. As the sun began to set over Sydney Harbour, guests departed the shore on a private catamaran bound for a fun evening familiarising themselves with the new lippy.
Upon arrival, guests were treated to bespoke cocktails. Now we don’t usually go into the food and drinks side of product launches and events but this time it’s relevant. The cocktail flavours were each designed to match the playful colours of each Juicy Shaker lippy: Apri-Cute, Mangoes Wild, Berry in Love, Cherry Symphony, Lemon Explosion.
True innovation in lip colour is rare. “Lip colour has long been driven by fashion trends and shades,” says Lucy Bradshaw - Marketing Manager, Lancôme, presenting to guests at the launch. “Lancôme is hitting the market with the first cushion-style lip colour.” With Juicy Shaker Lancôme has re-invented the product wheel with a bi-phasic infusion oil. Phase 1 features four oils which fuse to the lips for shine and nourishment. Musk rose oil soothes and regenerates, sweet almond oil leaves lips supple, cranberry oil protects and restores with antioxidants and Omega 3 and 6, and peach kernel oil softens and nourishes. Phase 2 adds concentrated pigments, says Bradshaw. “Sheer pops of colour but no stickiness. The intensity is adjustable, too. Juicy Shaker allows women to build up their lip coverage, just like their foundation.”
While Juicy Shaker may well shake up the codes of make-up in 2016, this new lip launch doesn’t come without a truly iconic history. Echoing two emblematic Lancôme products, Juicy Shaker takes us back in time as we remember the Shaker, one of the fabulous bijou lipsticks imagined by the brand’s founder, Armand Petitjean. Created in 1946, when cocktails were making their mark as symbols of glamour everywhere, with an avant-garde silhouette, it inspired the name and the concept of Juicy Shaker. Secondly, Juicy Shaker has found inspiration in none other than Lancôme’s Juicy Tubes, the iconic gloss - so often imitated, but never duplicated - changed the rules of make-up in 2000 with its fresh approach to lip colour, ease of use and zesty fragrances.
Ed Holmes – General Manager, Lancôme with the Juicy Shaker Beauty Models
Juicy Squad, digital and social media influencers: Lily May Mac, Li Chi Pan, Rachel Brook, Chloe Morello, Sammy Robinson and Michelle Crossan
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