Rimmel London has appointed Cara Delevingne as brand ambassadors. The multi-talented British model and actress will star in a range of advertising campaigns for the fashionable colour brand. Talking about her new partnership with Rimmel London, Cara comments: “I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting partnership, Rimmel announced the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which allowed loyal Rimmel fans and followers a unique opportunity to interact with the new face of the brand. In GEN Z-style, consumers became journalists for one day with the chance to pose their burning questions to Cara on #RimmelxCara. The Press Conference was held on 15th April 2016 (London time), with Cara selecting her favourite questions from the public and answering them LIVE on Snapchat.
Following many years of research and development, the pearly white new eye cream from Skin Physics®, EYEFIX-360®, has arrived, and it’s a game changer in the world of anti-ageing eye creams. Most eye creams either promise instant effects or long terms results; with little being able to produce both...until now.
Whether you have a high roller budget, or a shoe string discretionary spend would you ever purchase a fragrance you just don’t like…and then wear it? A fragrance is your sensory signature, it’s your lasting sensory impression you leave with the one you encounter. A woman or man’s relationship with their fragrance is an intimate bond. The scent of a fragrance allows you to be creative and individual, to create an alter ego or choose a particular persona - you choose who you would like to be that day.
Asia remains the dominant player in global skincare sales, with consumers across the continent “obsessed with” seeking to achieve flawless skin that is clear, luminous and seemingly transparent. To help cosmetic manufacturers tap into this growing trend for the appearance of glass-like, cloudless skin, in-cosmetics Asia (trade show) has announced hydration and haircare as two of these major focuses of its Spotlight On areas this year.