Rimmel London has appointed Cara Delevingne as brand ambassadors. The multi-talented British model and actress will star in a range of advertising campaigns for the fashionable colour brand. Talking about her new partnership with Rimmel London, Cara comments: “I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting partnership, Rimmel announced the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which allowed loyal Rimmel fans and followers a unique opportunity to interact with the new face of the brand. In GEN Z-style, consumers became journalists for one day with the chance to pose their burning questions to Cara on #RimmelxCara. The Press Conference was held on 15th April 2016 (London time), with Cara selecting her favourite questions from the public and answering them LIVE on Snapchat.
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.