Rimmel London has appointed Cara Delevingne as brand ambassadors. The multi-talented British model and actress will star in a range of advertising campaigns for the fashionable colour brand. Talking about her new partnership with Rimmel London, Cara comments: “I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting partnership, Rimmel announced the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which allowed loyal Rimmel fans and followers a unique opportunity to interact with the new face of the brand. In GEN Z-style, consumers became journalists for one day with the chance to pose their burning questions to Cara on #RimmelxCara. The Press Conference was held on 15th April 2016 (London time), with Cara selecting her favourite questions from the public and answering them LIVE on Snapchat.