The Estée Lauder brand has announced a partnership with style icon and acclaimed fashion designer, Victoria Beckham, to create a limited-edition make-up collection, Victoria Beckham Estée Lauder. The collection will launch in September 2016 at select retailers around the world, including Australia, Victoria Beckham stores and on esteelauder.com.au and victoriabeckham.com.
“We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world,” said Jane Hertzmark Hudis, Group President, The Estée Lauder Companies. “Victoria is an entrepreneur in the true spirit of our founder, Estée Lauder, with a real understanding of what women want, and a commitment to making women look and feel their most beautiful. Victoria has a passion for beauty and we are delighted to welcome her into our brand.”
Victoria Beckham comments: “The whole process has been both inspiring and eye opening - from going back and revisiting the Estée Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand. I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this make-up range and play a small part in her vision for women.”
For more information, visit @victoriabeckham and @esteelauder on Instagram and Twitter. #VBxEsteeLauder
So you have this brand/product that you love like your own child and you feel you have been working 24/7 to get attention. You have invested lots of money and time in packaging, typing up posts, sharing the products with friends, meeting with retailers and distributors and you feel you are still not getting any traction. What do you do next?
The growth of social media has given rise to influencer marketing, now one of the fastest growing categories in advertising and projected to be a $5-10 billion market by 2020*. A larger percentage of the advertising dollar being invested into this component of the marketing mix naturally means greater pressure on marketers to deliver meaningful results from this medium. There is now an emphasis on conducting due diligence when planning your influencer campaigns, especially around your influencer selection, and in particular their followers.